How Top Realtors Get More Clients Through Word-of-Mouth

Prospective clients grow from your social foundation...

When it comes to how people choose real estate agents, word of mouth plays a powerful role.

But you already knew that.

However, as we see more and more ads every day, the word-of-mouth factor seems to only be growing.

And prospective clients are relying on their network of friends and family when they're looking for a new agent to represent them, rather than searching on google.

In fact, according to the National Association of Realtors, 90 percent of homebuyers rely on referrals when making their purchase decisions.?

When you ask your friends or coworkers which realtor they found helpful, chances are there’s someone to recommend.?

The best realtors won’t push the sale but will focus on building relationships with everyone in hopes that they refer business to them.

They specifically ask friends and family for referrals when they are ready to purchase.

A simple word-of-mouth recommendation will often be the best marketing tool available to you.

Good realtors will know this and build strong relationships with people in their community.

Great realtors are born naturals at this.

The best could probably run for mayor.

So for this week's newsletter, we’ve asked some of the most highly rated realtors in their area a few simple questions to leverage their expertise on word-of-mouth referrals.

Remember, if you want to get your own client referrals, you can launch your own referral campaign here:

Now... onto the insight from these all stars!

Realtor: Nick Sundahl

Brokerage:?Keller Williams Classic Realty NW

Website:?www.nicksundahl.com

LinkedIn URL:?https://www.dhirubhai.net/in/nicksundahl/

How does word of mouth play a role in your real estate business?

Nick:?“It's imperative. It's the true measure of whether people who know you, also like you and TRUST you with what may be their biggest investment.”

What do you wish people knew more about when choosing a real estate agent?

Nick:?"A Realtor/Real Estate Agent is there to look out for YOUR best interests, and the barriers to entry are low in this business. So not all agents are created equal. It is on the customer to do their due diligence when interviewing and asking what that agent does when it comes to guiding them. Don't be shy!!"

How do you typically find new clients to work with?

Nick:?"My database of friends/family/past clients/etc. are the main source for referral business and I also have a YouTube channel where people watch my videos and reach out."

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Realtor: Ashley Rabemahefa

Brokerage: Kris Lindahl Real Estate

Website:?https://www.krislindahl.com/?ashleyr

LinkedIn URL:?https://www.dhirubhai.net/in/ashleyrabemahefa/

How does word of mouth play a role in your real estate business?

Ashley:?"Word of mouth, or what I'd call referrals, is the finest form of flattery and the best compliment that I could get as a Realtor. What better way to say "I entrusted you with one of the largest transactions I will have in my life and I want you to do the same thing with my friends or loved ones."

What do you wish people knew more about when choosing a real estate agent?

Ashley:?"A great Realtor truly wants the best for you. That means they put your needs ahead of their own and get the job done with a smile. They see their clients through the transaction with their clients best interest in mind. They take calls emails at any time of the day and get things done in a timely and professional manner."

How do you typically find new clients to work with?

Ashley:?"Your sphere of influence of the people around you are really important to constantly market yourself to, and to add value to their own professional/ personal life. Having a strong sphere of influence will also add value to my new clients that I get from team leads or from referrals as well. I have a painter, carpet cleaner, general contractor and handy man, an IT professional, cleaners, and more that I personally know that are my genuine friends and family that I can bring to the table when a seller or buyer are in a bind. Not only am I bringing value to my sphere by bringing them new business, I am helping my clients find a vendor or someone to help that is trusted, vetted, and backed by someone they know and trust."

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Realtor: Steve Casalenda

Brokerage: RE/MAX Results

Website:?https://www.stevecasalenda.com

LinkedIn URL:?https://www.dhirubhai.net/in/steve-casalenda-a098bb10/

How does word of mouth play a role in your real estate business?

Steve:?"Word of mouth plays a huge role in my business. Whether it is past or current clients, closers from my title company, loan officers, or even contractors that I or my clients have used over the years for repairs, I am consistently getting new business opportunities through word of mouth. There is nothing more important in any business than a satisfied client that tells someone else about their positive experience working with you."

What do you wish people knew more about when choosing a real estate agent?

Steve:?"I wish they realized the true importance of working with a real estate agent that not only knows the market but has good strong knowledge about the ins and outs of the structure and components of a home. A real estate agent is not just merely a key to gain entrance to potential homes. The amount of time that I spend each year staying informed about the mechanicals of homes, as well as the local market, is something most people don't realize."

How do you typically find new clients to work with?

Steve:?"I do advertising locally and try and keep a large social media presence but the main component to new business is my referral base. I may be conservative with this number but I am going to estimate that at least 90% of my business comes from referrals from satisfied clients. I spend a lot of time and money staying in touch on a regular basis with all of my past clients and they continue to be the main source of my ongoing business."

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Realtor: Uma Tamaisar

Brokerage:?BuyRentSell.com

Website:?https://www.buyrentsell.com/

LinkedIn URL: https://www.dhirubhai.net/in/uma-tamaisar-072a678b/

How does word of mouth play a role in your real estate business?

Uma:?"Significantly. It’s extremely powerful when someone talks highly of your services to their friends and family. It creates a domino affect and you can’t put a price on that."

What do you wish people knew more about when choosing a real estate agent?

Uma:?"You have to have a connection. Everything takes time, so selling your home or trying to find your dream home can take a lot longer than anticipated in certain situations. Be patient and have trust your real estate agent is following true to their fiduciary duties."

How do you typically find new clients to work with?

Uma:?"My database of friends/family/past clients/etc. are the main source for referral business and I also have a YouTube channel where people watch my videos and reach out."

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Realtor: Brianna Lindgren

Brokerage:?Keller Williams Integrity

LinkedIn URL: https://www.dhirubhai.net/in/briannalindgren/

How does word of mouth play a role in your real estate business?

Brianna:?"Our business is nearly 100% referral-based. We provide top-notch service to our clients so we can work closely with our sphere of influence and the people they care about."

What do you wish people knew more about when choosing a real estate agent?

Brianna:?"How valuable we are and how much money we can SAVE them! Whether our clients are buying, selling, or investing in real estate it's so important to have a professional who works every day in this industry. Especially with the current demands of the market."

How do you typically find new clients to work with?

Brianna:?"Most of our clients come from referrals of past and current clients. We also host several events throughout the year, including charity events, giveaways, and seasonal events."

It's no surprise...

Realtors are chosen based off personal recommendations and that likely won't change anytime soon, if ever.

This means that expanding your network and remaining top of mind is crucial to the volume of new clients you can access.

Fortunately, there are some great strategies you can implement to automate this and generate a continuous stream of referrals - one of which is to start your own referral campaign!

You can check out the details on that here: