Grateful to be Affiliated with Highly Professional and Accomplished Individuals

Meet Ma. Cecilia Gonzalez, more popularly known as Liel. She is one of Acumen Strategy Consultants ' Senior Consultants, working as a Client Director and Faculty for Business Analysis.?

Liel has 30 years of experience developing and launching products, services, and projects mainly in the financial services and telecommunications sector. She specializes in providing breakthrough transformation by building high-performance teams and translating key insights into actionable strategies that drive results. Her work includes providing marketing strategy and capability building in business analytics, brand-building, and operational and compliance-related projects. She gained her experience from working with clients mainly from the Philippines and Guam. ?

As an Acumen consultant, she has solved problems involving identifying propositions that would keep brands relevant against the competition, identifying elements of the marketing mix that need to be tweaked to deliver on the proposition, and finding ways to improve the business analysis skills of back-end operations staff. In each case, she has used her extensive knowledge of the industries involved to develop creative solutions that have helped her clients achieve their desired results. Her work has consistently been praised for its insightfulness and practicality, and she is confident that she can bring the same level of success to any organization she works with.?

“What inspires me to do meaningful work is when I see how it helps people and businesses become better and succeed at what they do.”?

Acumen is a well-established, full-service management consulting firm based in the Philippines that specializes in strategic advisory and capability building for a vast array of enterprises and industries to accelerate business. As an affiliate, Liel provides insights and analysis from her years of experience in marketing to help clients make informed decisions about their businesses. In her role as Client Director, Liel is responsible for managing client relationships and developing new business opportunities. She is passionate about helping businesses grow and scale, and she is committed to delivering results that exceed expectations. Through her help, Acumen has been able to provide its clients with the necessary tools and knowledge to navigate the ever-changing landscape of business. With her wealth of experience, Liel is poised to continue making a positive impact on the lives of the people she works with.?

“I like the variety of my role. Client Director one minute, Strategist the next, Faculty after that. Every project is unique with its own sets of challenges and dynamics. It never gets old.”?

?

According to Liel, Acumen consultants are not only highly professional and accomplished, but they also share a passion for excellence and for helping others. Each member of the team brings unique talents and strengths to the table and works together in synergy to achieve all their goals. She joined Acumen because of the people - the leaders and colleagues she used to work with when she started her career. They are the people she admires, looks up to, and with whom she shares the same values.?

“There is a quote from Warren Buffett that resonates with me. It says, “It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction.”?

?

Acumen is the best place to work because it is a team of dedicated professionals who share a common goal: to help our clients succeed. We work hard but we also have a lot of fun. We are constantly learning and growing, and we are always looking for new ways to improve our skills and our services.?

Acumen is also grateful to be affiliated with a highly professional and accomplished individual such as yourself, Liel!??