Graphic Design Tips to Improve Your Social Media’s Overall Attractiveness
Eduard Jude Dagsaan
Experienced Virtual Operations Manager with extensive consulting and operations optimization background | Social Media Content Producer and Project Management Pro
These days, who still reads printed newspapers? Pew Research Center says that among the 29% of people who read the newspaper yesterday, only 23% of them read it in print. Well, there is an obvious reason for that and it needs not be mentioned. But for all of us to be on the same page, this number has declined from the 54% of printed newspaper readers, primarily because of the shift to digital platforms.?
The digital realm is changing our lives from day to day, at an unbelievably fast pace. No wonder why there are only a few people who still read newspaper prints, because they prefer it in digital, which is more accessible, updated, and modern.?
But what are we really pointing out here? Well, due to the advancements in the digital world, it shapes our preferences as people, and with this, what we do on our social media platforms as business owners should respond to those demands of preference to gain interest. Newspapers are mostly black and white, with full-length text, small fonts, with only a few pictures, and unappealing sight. We can’t blame newspapers though, they were made that way to convey information after all.?
However, try to imagine your social media accounts without graphics and designs. To be frank, I visualize a newspaper, and, yes, who would want to read, browse, or check out a post like that? According to Website and Graphic Design Statistics, The human brain processes visuals 60,000 times faster than it processes text. And with this, it is no wonder why the growing businesses that do social media and digital marketing invest in graphics designers to provide the best designs.
In the world of social media, graphics design is everywhere, no matter where you look. And that’s why it is important to provide visually pleasing, enticing, and appealing graphics. Here are some graphic design tips to improve your social media’s overall attractiveness:
The colors of your brand provide crucial aspects of your design. It not only sets the mood and attracts people, but it also conveys a message and specific emotion that the audience associates with your design. Before choosing the brand colors, make sure to know what your brand stands for. Colors will provide balance and contrast in your design as a whole. Great color pairings will please the audience and they are more likely to give their trust to your brand if you provide high-quality graphics. To make it easier for you, here are some color associations to emotions, also known as the “Color Symbolism Chart” that may help you decide which colors to choose for your brand.
White - purity, and innocence
2. Choose high-quality images
You just really can’t use low-quality images! A low-quality image affects the overall design. It may also potentially affect the audience’s perception of your brand. Using low-quality images for your graphic design will make your brand look unprofessional and unappealing. People will not pay attention to what you’re going to say when your image does not tell a story, or when it is irrelevant and out of context. In choosing high-quality images, you have different options to choose from: your personal photos, using downloadable and free stock photos from the internet, or you may just use full graphics from time to time.
领英推荐
3. Pair the right fonts
Texts are still the main source of information and medium to which the message is conveyed, and the typography will make it possible for the text to be conveyed clearly. Typography provides balance in the graphics or photos that you use. Just like colors, they too provide a certain mood or emotion to the audience, and the typography itself conveys its own meaning, separate from the thought of the texts themselves. Fonts make your text come to life. It should match your brand and it should match the emotion that you want to convey. Typography should be consistent too, and should at all times be readable. Here are some font pairings that you may use depending on what type of message you’re going to convey: These are the best Canva font pairings by Casey Botticello:
Without proper font pairings, you might end up disrupting the harmony and balance of the graphics or image it was intended for, and it may affect the tone of how the message will be conveyed.?
4. Learn about the other principles of design
There are fundamental concepts that ensure a design will be cohesive, attractive, and visually pleasing. These principles will guide the designer on how to arrange the elements in order to create effective designs. These principles are:
5. Be Consistent
Without consistency, your designs, when put together may not create a connection and clear understanding of the message you want to convey. A spontaneity in your design will create confusion and may cause disorder in your designs. Consistency will also help in your brand awareness, as people will be able to associate your designs with you, and will easily remember them. Likewise, it will also help your brand to stand out.
To be consistent in your designs, you can create templates that you can optimize for quick posts such as announcements, promotions, quotes, or updates. Not only will making templates help you in your consistency, but it will also make your work easier.
Your social media graphics demand the most attention and stir the emotions of people who see it. Given that social media is a visual platform, your graphics design will undoubtedly and inevitably impact your online presence and reputation as a brand. Making use of the technological developments that we have as of today is one thing, but knowing how to use them with proficiency is another, to make the most out of that advantage.?
BOOK A FREE DISCOVERY CALL: