Graphic design skills, emotional resonance method

Graphic design is to visually process graphics through various design elements to convey information and emotions to the audience vividly, accurately and intuitively.?

First attract the audience's attention and interest, and then arouse the audience's emotional resonance. The basic method of graphic design based on emotional resonance is to improve the pertinence of design appeals, so as to achieve the purpose of improving the effective communication of information and prolong the attention time of the audience.

People's living standards are getting higher and higher, and they begin to pay attention to aesthetics, and emotional resonance is one of the most common phenomena in human aesthetic activities. From the perspective of graphic design, emotional resonance is the designer's delivery of information to the audience through the colors, images, and the image created in the work. The audience will receive the information transmitted by the designer in the process of aesthetics of the graphic design. Impress and resonate with the designer's thoughts and emotions.

The process of this kind of emotional resonance is an active reaction process. It is a process of re-creation based on the unique aesthetic psychology and structure of the appreciator. It is also a comprehensive activity of mental functions such as imagination, experience, emotion, thinking, understanding, appearance, and perception. Under normal circumstances, the appreciator mainly realizes the emotional function with the designer through insight, empathy, association and other methods. Through their own imagination and experience, viewers can not only taste and comprehend the thoughts and emotions conveyed by the designer through the role of graphic design, but also can appropriately supplement the image of the work to meet their own aesthetic needs as much as possible.

Epiphany

The epiphany in emotional resonance refers to the generation of a new view or understanding based on the original view. The epiphany way of emotional resonance in graphic design is that when viewers are viewing graphic works, they suddenly realize the profound connotations that the works are trying to convey. Therefore, when designers are designing graphics, they must also consider carefully. Not only must they hide the deep connotations they are trying to convey in their graphic design works, they must also avoid being superficial, so that the audience will know them at first glance. The purpose of hiding is not to make the audience find it, on the contrary, hiding is to make the audience full of interest in in-depth exploration of graphic design works, and stimulate the audience's visual transformation and leap-forward thinking.

Empathy

The German esthetician Theodor Lips first put forward the idea of empathy, and many estheticians later explained it in depth. The empathy of emotional resonance in graphic design means that the designer integrates his own emotions into the graphic design work and realizes the unity of the object and me. Empathy is mainly realized through anthropomorphic methods in graphic design, that is, in the process of designing the graphic, the design object or object is personified to make it possess human emotion and personality.

However, not all emotions and personalities can be integrated into graphic design works. Two conditions are required: conform to the characteristics of the work and suit the mood of the viewer. It should be noted that this anthropomorphic method is not the only method or means of graphic design, but a convenient way to achieve empathy, which provides convenience for the emotional resonance between the designer and the viewer.

Association The purpose of association is resonance, which means that the audience remembers something through the inspiration of objective things, which is the echo between experience and experience. The way of association of emotional resonance in graphic design is to imagine another content through one content, and inspire another form through one form. Lenovo can not only allow viewers to make relevant and direct imaginations based on the image of the design, but also combine multiple factors to make associations. Some factors that may not seem to have any relationship together may be associated with very important things.

The information age has arrived. How to effectively, quickly and wonderfully convey information has become one of the main topics of designers. Emotional resonance has been recognized as an important means to facilitate the public to receive information. Methods such as insight, empathy, and association can be based on?the graphic design of emotional resonance provides a new idea.

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