Grand Reopening of JYSK Store in Kyiv Introduces Refreshing Shopping Experience
Mykola Siutkin
You do business, we mitigate risks | Business Investment Risk Advisor | Co-founder of S&P Agency | Attorney | Co-publisher LDaily | Ironman
Kyiv, August 17, 2023 – The renowned Scandinavian retail chain, JYSK, celebrated the grand reopening of its enhanced store in Kyiv, ushering in a novel shopping concept and an expanded retail space. The revitalized store, situated within the bustling "Arkadia" shopping center at 154a Borshchagivska Street, promises a revitalized shopping experience for visitors.
The store, which previously boasted a trading hall spanning 970 m2 and a warehouse area of 480 m2, has now undergone a comprehensive transformation. Following the revamp, the retail area has expanded to a generous 1,153 m2, accompanied by a refined warehouse space of 451 m2, and dedicated office space of 49.4 m2.
The novel JYSK 3.0 concept was unveiled, designed to render the store more appealing and customer-friendly. A primary focus was enhancing the sales area, ensuring that products are presented in the most captivating and accessible manner. Noteworthy alterations include a meticulous redesign of lighting and a strategic layout of product categories to foster a seamless and pleasurable shopping journey.
Importantly, the renovation also prioritizes the well-being of employees, offering an improved ergonomic workspace, a more spacious social area, and dedicated technical rooms for enhanced comfort during their shifts.
In commemoration of the reopening, customers can indulge in exclusive promotional offers, while also embracing the spirit of philanthropy. JYSK has initiated a charity drive to collect essential medicines for a children's hospital in the Kyiv region, reflecting their commitment to the local community.
Yevhen Ivanytsia, Country Director of JYSK in Ukraine, shared his insights: "Our expansion and continual efforts to establish new stores across Ukraine emphasize our dedication to being accessible to customers, catering to their needs and preferences. The revitalization of our updated stores transcends mere physical changes; it's a metamorphosis that enables us to enhance our employees' experience and make our product range even more enticing and attainable for our valued customers."
Currently, the esteemed chain boasts 88 stores, along with a thriving online presence. The company has set its sights on reaching a milestone of 100 stores by 2024, a testament to its resolute commitment to expansion.
About JYSK:
JYSK, an internationally recognized chain with Scandinavian roots, has made its mark by simplifying and infusing excitement into home and garden arrangements. With a presence spanning over 3,200 brick-and-mortar and online stores across 48 countries, JYSK is renowned for offering unparalleled deals and exceptional service, customized to suit every customer's unique preferences.
Founded in 1979 by Lars Larsen, the enterprise has burgeoned into a global phenomenon, presently employing over 30,000 individuals. As an integral part of the Lars Larsen Group, JYSK's remarkable performance was underscored by a turnover of DKK 4.4 billion (EUR 4.87 billion) during the 2021/22 fiscal year.
领英推荐
In Ukraine alone, JYSK operates 88 stores and maintains a thriving online platform at jysk.ua, with a workforce exceeding 800 dedicated employees.