Grammarly gave ChatGPT a 79%

April News & Musings

Have you played around with ChatGPT yet? I have and I thought it was funny that Grammarly gave the text a 79%. If you don’t have a grammarian in the office, I love using Grammarly to double-check my writing. I usually get a better score than 79, though. Aside from the grammar, how was the content? I thought it gave me some good info to use, but #4 irked me, I will tell you why below. Here is the question I posed to it (and its response is in italics): Explain the best way to get images that reflect a nonprofit’s messaging.

To get images that reflect a nonprofit’s messaging, the following steps can be taken:

1. Define the nonprofit’s messaging: Before selecting images, it is important to understand the nonprofit’s messaging. What is the mission and vision of the organization? What are its values and beliefs? What is the intended impact or change it wants to achieve?
2. Identify the target audience: Knowing who the nonprofit is trying to reach with its messaging is important to ensure that the images resonate with the intended audience. Who is the target audience? What are their interests, concerns, and aspirations?
3. Develop a visual style guide: A visual style guide outlines the characteristics and visual elements that best represent the nonprofit’s messaging. This includes colors, typography, and design elements. The guide should align with the nonprofit’s brand identity and reflect its values and mission.
4. Choose relevant images: Once the messaging and visual style have been defined, it’s time to select the images. Images should be relevant to the nonprofit’s mission and values. They should be emotionally evocative and resonate with the intended audience. Images can be sourced from a variety of places such as stock photo websites, the nonprofit’s own media library, or through custom photography or illustrations.
5. Ensure diversity and inclusivity: It is important to ensure that the images selected are diverse and inclusive, representing the diversity of the nonprofit’s audience and community. This can be achieved by selecting images that feature people from different backgrounds, cultures, and abilities.
6. Test and iterate: Once the images have been selected, it is important to test them to ensure they resonate with the target audience and effectively communicate the nonprofit’s messaging. Feedback from stakeholders and the target audience can be used to refine the image selection and messaging.

Overall, the best way to get images that reflect a nonprofit’s messaging is to have a clear understanding of the nonprofit’s mission and values, define a visual style guide, choose relevant and diverse images, and test and iterate to ensure the images effectively communicate the nonprofit’s messaging.

The screen grab below is Grammarly’s reaction:

As I mentioned above, #4 irked me because if you are the marketing director and your image library is thin, and so is your budget, then what? A stock image site will only take you so far. You need thoughtful planning and perhaps a content review (that’s where I can help). Strategically look at what you have that is good and plan to have photos taken throughout the year. Check-in with your area colleges and see if the photography course has some students willing to help out to gain experience. But what else can you do while you build your image library gradually? Today’s phones have excellent cameras, so not having a professional camera should not hinder you. It’s about taking time to set up the shot and taking several. With people use humor and ask for their patience. There are professional photographers for a reason, and they do not take just one shot, either. Here are three quick tips for setting you up for success:

• Lighting. If you are taking a picture of people outside on a bright sunny day, have the sun on your back, not theirs.
• Composition. Be aware of what’s directly behind the subject you’re photographing and items like trees or poles. And get close! Less background, more subject.
• Quality. Check for sharpness after you take the photo. Too many out-of-focus pics still happen.

As your strategic design partner, I help bring your ideas to life — digital and print. I can help you curate an image library that reflects your organization’s message.

If you follow me on Insta…

You will only see pics of my pets and occasionally plants. Is there a social platform that you retain solely for OOO? As content creators, do you feel the need to make every platform about the cause? If so, I ask which platform your audience hangs out on most and perhaps choose to use that one well instead of spreading yourself thin across many.

What are you cooking?

What is your favorite spring recipe? Please share. I plan on making mini seasonal e-cookbooks for friends and colleagues and would love to add yours. One veg on heavy rotation in my house is asparagus. I keep it super simple and eat this hot or room temp.

Ingredients

Serves four to six

• 2 pounds asparagus, woody ends snapped off
• 1-2 tablespoons extra virgin olive oil
• Salt and freshly ground pepper
• 1-2 tablespoons Parmesan

Preparation

Preheat the oven to 400 degrees. Oil a baking sheet or a baking dish large enough to hold the asparagus in one layer. Place the asparagus in the dish, and toss with the olive oil, salt and pepper. Place in the oven and roast for 10 to 15 minutes, until the stalks begin to shrivel and color lightly. Season with salt, pepper, Parmesan and broil for a minute or two.