GRADO 2024FW NEW: ROMA LOUNGE CHAIR Captures Vespa Scooting Through Gold-Age Afterglow
grado design
We are grado, an international furniture design brand integrating design, r&d, production and global sales.
The Mod subculture emerged in the late 1950s in London, England, and peaked during the early to mid-1960s. ? It was characterized by a fondness for fashion, pop music, and Italian motorscooters, particularly Vespa and Lambretta. The modern youth incorporated scooters, especially Vespas, not only as a fashion statement but also as a practical mode of transportation. Despite Italy maintaining its position as the largest global market for Vespa, the United Kingdom became the second-largest market, largely due to the development of the mod subculture in the 1960s. ? British Mods personalized their Vespas participated in scooter gatherings, and seamlessly integrated Vespa into the contemporary youth culture of that era.
The Vespa's cult following has evolved due to various factors that have made it an iconic and beloved symbol. ? ?Initially, in Italy, the Vespa symbolized reconstruction after the war and became an emblem of the working class. ? ?Its affordability, costing just a few hundred dollars, made it accessible to people of different ages, economic backgrounds, and genders. The design features of the Vespa, such as the ample floorboard, low-riding seat, and enclosed engine, made it a practical and comfortable choice for riders. Notably, its design was particularly suitable for women, enabling them to ride in skirts without compromising modesty.
As the Vespa gained popularity, it came to represent quintessential Italian qualities such as romance, freedom, rebellion, and style to the outside world. In Europe, Vespa's size, mobility, and ease of operation have made it an ideal mode of urban transportation, further solidifying its presence in daily life. Through a combination of practicality, affordability, iconic design, and the values it embodies, the Vespa has cultivated a cult status that extends beyond its functional purpose, capturing the imagination and admiration of enthusiasts worldwide.
Based on the above, the Roma Lounge Chair is a beautifully designed leisure armchair created by GRADO, perfect for hotels and office spaces. Drawing inspiration from the handlebars of a motorcycle featured in the classic film Roman Holiday, this chair invites you on a charming journey through time, celebrating elegance and a sense of freedom. With its unique shape and thoughtful details, the Roma Lounge Chair brings a touch of romance and adventure into your everyday life. Made from high-quality ash wood, it is polished and coated in a lovely black finish, showcasing a rich color while preserving the natural texture and warmth of the wood. Sitting in the Roma Lounge Chair feels like embracing the lightness and freedom that Audrey Hepburn radiated on the streets of Rome, providing a delightful moment of peace and relaxation amidst the busy pace of work and life.
High-resilience foam, high-density foam,
Natural pinewood frame, plywood (E1 grade);
MAYAFAB-A2266-81AHB-S17
Non-woven fabric,
Ash wood,
Plastic leg glide;
Natural ash wood - black - open pore paint finish
High-quality soft and comfortable materials are poured in.
The ergonomic design elevates user experience.
A wide armrest ensures longer rest.
Soft packing, ash wood frame brings together aesthetic pleasure and a smooth seating experience.
Being in a mood of retro chic romance
Hotel lobby
Leisure resort