Gracechurch’s Weekly People: London Market Brand Index 2025
Last night, our partners at Insurindex unveiled the 2025 London Market Brand Index. It was a fantastic event, and we’d like to extend a big thank you to everyone who attended! In today’s newsletter, we explore what this ranking means, highlight some of the brands featured on the list, and of course, celebrate some of the talented individuals behind their success.
For those unfamiliar, the London Market Brand Index is the definitive ranking of the Top 20 leading London Market insurer brands according to Gracechurch data. Rankings on this index are calculated from Gracechurch’s independent broker benchmarks of market share and brand awareness. The trends are tracked back to 2023, and show the competitive shifts in the London Market as the brands evolve.
The insurers featured in the Brand Index represent true leaders in the London Market and their trusted reputations and sheer commercial power mean that they are the businesses who others follow. The 2025 rankings reaffirm what we asserted last year: nothing stays the same in such a competitive market. Beyond the top 20, there are a range of highly ambitious brands working hard, and so we anticipate further change in next year’s edition as incumbents come under ever more competition.
The full list of the 2025 leading insurer brands can be found here, but today I’d like to focus on the top five brands: Beazley, AIG, AXA XL, Chubb, and Convex. Let’s take a moment to recognize some of the individuals behind their success.
Until next week,
Rebecca Yuska
Research?Director