??Grab your drink for the Storyly Post!

Hey there!

?? ♀? This is Irem, and, by the power bestowed upon me by the S-Quad, I’m here to deliver the latest news and insights from the Storyly Post.?

A brief intro, first! You probably know the Storyly Post (we’re a couple of months away from celebrating two-year anniversary of this newsletter ??) but not me.

As the Head of Marketing at Storyly… Just kidding, I’m not here to preach. ?? Instead, a couple of fun facts about me:

• Mother to an almost-four-year-old (Yes, it is fun… from time to time. My Instagram feed is full of toddler-victim mom-com.)
• A genuine Potterhead (Not the movies, though. The books, obviously…)
• A huge Modern Family fan (Always in between Phil and Cam as my faves…)

That’s me in a nutshell. Now, let’s start! ??

NEWS

The Martech Summit - Berlin

I think we have a thing for Berlin… We just can’t stay away for too long. ????

My colleagues will be at the Martech Summit on Mar 23, eager to discuss the future of the mobile ecosystem and how your brand can keep up with this changing landscape. ??

?? Drop us a line to arrange a quick chat.??

EverythingUserEngagement

You can find questions about anything on Quora. Seriously anything…

And then we thought, as a bunch of smartypants we are, what if we were to answer all the questions about user engagement in a single Quora Space? ?? ??

“EverythingUserEngagament” is a collaborative space to share knowledge, insights, and ??opinions about everything related to user engagement, retention, personalization, ??gamification, data collection, ??shoppable videos, and many more…

You’re welcome to follow and ask away!?

? Some new, glamorous names on the Red Carpet of Storyly

OK, I might still be under the spell of the Academy Awards ceremony. ??(Not a fan of the champagne carpet, either!)

But I have to say, it has been a true hit parade here, with amazing apps dressed by Storyly Stories. (OK, this was the final Oscars reference.)?

?? O2 Czech Republic , the largest integrated telecommunications provider in the Czech Republic, is now delivering news about campaigns, special deals, tips, and the latest news with Storyly Stories. ??

?? Another great news from the Czech market: Pluxee ?eská republika users get to explore all the campaigns and special offers in the app with Stories. ??

?? Music lovers using fizy , one of the largest music streaming and digital music platforms in Turkey, are now discovering the latest hits and playlists through Stories. ??

?? Ruuky reinvents banking with fun, inspiring, and engaging experiences. And, oh, they explain the love: Engagement rate going up to 70%, average response rates of 48%, and click-through rates as high as 62%.

Podcast lovers, put your headphones on! ??

Storyly’s brand-new More Than A Circle podcast is now live to discuss disruptive ideas that inspire the ??mobile ecosystem.

In each episode, we come together with subject-matter experts to explore new topics.?

A little secret! The next one will cover this new, fancy concept: Shoppertainment. ????

You won’t want to miss it. So, subscribe now!

??Apple Podcasts

??Spotify?

??Google Podcasts

?? No harm done if we have a little bit of fun! (And yes, it rhymes…)

Here is a quiz for you!

INSPIRATION?

?? Smart mobile app marketing strategies to grow your brand

“There are ways to thrive in uncertain times,” says our Co-Founder and CEO, Emre Fadillioglu , in his article published on Business Chief.?

It is a great read to start thinking about strategies to position your brand for growth, from zero-party data to gamification.?

?? Check out!

The unstoppable shoppable videos ?

Is shoppertainment the future of eCommerce or just another fancy concept? ?? ♀?

My colleague, Sarp ?zugurlu , recently published a LinkedIn article focusing exactly on this question. The title reveals his point, but you won’t regret spending time reading what he wrote about the rising trends and inspiring examples.?

?? Here is your link!

Mobile marketing in 2023: How brands will stand out in a crowded space

Ahem, ahem… We Are Tech Woman ?? ?? gave me the honor of writing an opinion piece for them. And I wouldn’t say no to the chance of scribing about the key strategies that will help marketers thrive in 2023.

?? Humbly, leaving the link here.?

Adding a social layer into a mobile app with style ??

Any production that faces the audience also has a backstage. Alper Furkan Ozturk , our developer evangelist, wrote how to set up this backstage easily for Storyly’s user-generated Stories or, as we like to call them, Moments.?

?? Give it a read!

That’s all, folks! (A phrase only 90s children can relate to…)

Until next month, take care!

Irem