GPT-5 Landing Soon?

?? Welcome to MarTech AI #13 (Sunday, 14th January - Saturday 20th 2024).

ChatGPT to Introduce Video Features with Anticipated GPT-5 Launch

Publisher, Mashable, 16/01/2024

Overview: OpenAI is set to introduce video capabilities to ChatGPT, as announced by CEO Sam Altman. This update comes alongside the anticipation of GPT-5, which aims to be "fully multimodal" with support for speech, image, code, and video.

Key Points:

• ChatGPT's upcoming video feature will enhance its generative AI capabilities, allowing for more comprehensive and interactive user experiences.
• The upcoming GPT-5 will be a significant upgrade, designed to be more contextually aware and reliable, potentially reducing the current model's "hallucinations" or inaccuracies.
• While these advancements promise innovative applications, they also raise concerns about misuse and privacy, especially considering OpenAI's track record.

Marketer's POV: The introduction of video features in ChatGPT and the launch of GPT-5 will open new avenues for marketers, especially in creating dynamic content and personalized customer experiences.

Microsoft Copilot Pro Edge: An Upgraded Browser Experience

Publisher, Android Authority, 15/01/2024

Overview: Microsoft's Copilot Pro Edge is set to redefine the way we browse the web. Leveraging advanced AI and machine learning, this innovative browser aims to make online experiences more intuitive, efficient, and user-focused.

Key Points:

• Expect smarter browsing with AI-driven personalization, enhancing efficiency and user interaction.
• Copilot Pro Edge offers seamless compatibility with Microsoft 365, streamlining productivity for users of Microsoft's ecosystem.
• This marks a pivotal shift in browser technology, moving towards AI-enhanced functionalities that redefine user experience.

Marketer's POV: For marketers, this development in browser technology by signifies an essential trend for marketers.

Runway's Multi-Motion Brush Update

Publisher, VentureBeat, 18/01/2024

Overview: Runway's Gen-2 AI video model now features the Multi-Motion Brush, a tool that lets creators add varied motions within a single video, marking a significant leap in AI video editing technology.

Key Points:

• Runway's Multi-Motion Brush is a first in the AI video market, allowing multiple motions in distinct areas, unlike competitors.
• The tool evolves from the original Motion Brush, enhancing user control over the AI-generated video content.
• This addition strengthens Runway's position in the creative AI space, competing with Pika Labs and Leonardo AI.

Marketer's POV: This innovation opens up new possibilities for marketers to create more dynamic and engaging video content.

Apple Tops Samsung for the First Time

Publisher, TechCrunch, 17/01/2024

Overview: Apple has surpassed Samsung in global smartphone shipments for the first time in 2023, according to IDC. Apple accounted for 20% of the market with 234.6 million shipments, while Samsung had 226.6 million.

Key Points:

• Apple leads, showing annual positive growth and overcoming challenges in its largest market, China.
• Apple's success attributed to premium devices, aggressive trade-in offers, and financing plans.
• Samsung's drop also due to competition within the Android space, including lower-priced high-end devices and foldables.

Marketer's POV: For marketers, this shift in smartphone market leadership signifies the importance of premium branding and customer value propositions in competitive markets. Apple's success demonstrates the effectiveness of strategic marketing and product differentiation, especially in premium segments.

App Store Split in Two

Publisher, MacRumors, 15/01/2024

Overview: Apple plans to split the App Store in two to comply with the EU's Digital Markets Act. This act requires Apple to enable app sideloading and third-party app stores in the EU.

Key Points:

• Apple's move aims to align with the Digital Markets Act, mandating sideloading and third-party app stores in the EU.
• Apple has until March 7 to implement these changes, signifying a quick adaptation to regulatory requirements.
• This shift raises questions about iPhone security and app quality control, as users will have access to apps outside of Apple's review process.

Marketer's POV: For marketers, this presents new opportunities and challenges. The change could lead to more diverse app marketing strategies and potential concerns about app security and user trust.

Mark Zuckerberg's Interview on Meta's AGI

Publisher, The Verge, 18/01/2024

Overview: Mark Zuckerberg is steering Meta towards an intense focus on Artificial General Intelligence (AGI). This strategic pivot is expected to reshape Meta's product development landscape, embedding AGI as a core component of its technological infrastructure.

Key Points:

• Meta is realigning towards AGI by integrating AI research with product development, backed by substantial investments in technology and talent.
• Prioritizing the development of the advanced AI model, Llama 3, Meta is also investing in cutting-edge computing resources like Nvidia's H100 GPUs.
• Zuckerberg advocates for open-source AI to ensure equitable access while continuing to integrate AI into Meta's metaverse projects.

Marketer's POV: Zuckerberg's focus on AGI signals a significant shift in how technology will evolve. Marketers should be aware of these developments, as AGI could revolutionize customer interaction, content generation, and personalization in marketing.

YouTube Slashes 100 Workers

Publisher, BaselineMag.com, 18/01/2024

Overview: Google's YouTube has announced the layoff of 100 employees, primarily affecting support teams for content creators. This is part of Google's broader efforts to streamline operations and embrace AI, responding to an advertising slowdown and competition from platforms like TikTok.

Key Points:

• Google aims to optimize its organizational structure and reduce bureaucracy.
• The layoffs are a response to an advertising slowdown and stiff competition.
• YouTube is exploring subscriptions to YouTube TV and other streaming services to diversify revenue sources.

Marketer's POV: For marketers, this development signifies a volatile landscape in the tech industry. Understanding the implications of such changes on platforms like YouTube is crucial for adapting marketing strategies, particularly in digital and content marketing.

X Gains Money Transmitter Approval in Utah

Publisher, Social Media Today, 15/01/2024

Overview: X has taken a significant step in its "everything app" vision with the acquisition of a money transmitter approval in Utah, making it the fifteenth U.S. state to grant the company this license. This move is part of X's strategy to launch peer-to-peer payments within its app.

Key Points:

• The approval is part of X's broader plan to incorporate full payments and banking services within its platform by the end of 2024.
• Gaining such approvals is complex, and full realization of this functionality requires approvals from each U.S. state and international regions.
• The move aligns with Musk’s vision for X, initially conceived with David Sacks at PayPal in 1999, to create a platform that facilitates all financial transactions.

Marketer's POV: For marketers, X's expansion into financial services illustrates the growing convergence of social and financial technologies. This development presents new opportunities for integrated marketing strategies that leverage both social engagement and financial transactions.

OpenAI's AI Grant Program

Publisher, OpenAI Blog, 16/01/2024

Overview: OpenAI funded 10 teams globally to design tools for collective governance of AI. This initiative aims to involve the public in AI decision-making, aligning AI models with humanity's values.

Key Points:

• The grant recipients innovated in participatory engagement, developing tools like video deliberation interfaces and crowdsourced AI model audits.
• Teams faced challenges in recruiting diverse participants and ensuring process transparency. Public opinion often changes, impacting the democratic process.
• OpenAI plans to integrate these democratic processes into AI model training, addressing challenges and recruiting diverse technical talent for continued research.

Marketer's POV: For marketers, this highlights the need to stay informed about AI governance and its impact on consumer trust. This approach by OpenAI can inspire marketers to consider public input in their strategies, ensuring alignment with societal values and expectations.

Samsung Galaxy S24 Series: Photography with AI

Publisher, TechCrunch, 17/01/2024

Overview: Samsung's Galaxy S24 series, including the S24, S24+, and S24 Ultra, incorporates advanced AI features powered by Google's Gemini Pro. This integration enhances the devices' photography capabilities, offering innovative editing tools and improved image quality.

Key Points:

• AI tools facilitate erase, recompose, and remaster functions, with AI suggesting edits for optimization.
• The ProVisual Engine enhances image capturing with AI tools, offering clarity in various zoom levels and low-light conditions.
• Features like Circle for Search and Gemini Pro integration highlight Samsung's partnership with Google, enhancing user experience.

Marketer's POV: The Galaxy S24 series exemplifies the growing trend of AI integration in consumer electronics. For marketers, this presents an opportunity to leverage these advancements in campaigns, targeting tech-savvy consumers and highlighting AI's role in enhancing user experiences.

Salesforce Announces New Tools for Retail Marketers

Publisher, MarTech, 15/01/2024

Overview: Salesforce launches new data and AI-powered tools at the National Retail Federation show, targeting retail marketers, merchandisers, and shoppers. These tools include predictive insights, segment creation using generative AI, and innovative content creation capabilities.

Key Points:

• Integrates with Loyalty Management on Salesforce CRM, enhancing brand experience and customer segmentation.
• Leverages Data Cloud and AI for identifying potential brand advocates and influencers.
• Introduces generative AI for efficient email marketing and visual content creation.

Marketer's POV: These developments highlight the critical role of AI in retail marketing, underscoring the need for marketers to leverage AI for enhanced customer loyalty and engagement.

Maximise Your Efficiency with Notion's Calendar Feature

Publisher, Notion, 17/01/2024

Overview: Discover how to harness the power of Notion's Calendar for enhanced productivity and organization.

Key Points:

• Notion's calendar integrates seamlessly with your workflow, offering a dynamic tool for project management and team collaboration.
• The guide provides step-by-step instructions to utilise this feature effectively, tailored for both personal and professional use.
• It emphasizes the calendar's versatility in managing deadlines, scheduling tasks, and planning projects.

Marketer's POV: For marketers, mastering Notion's Calendar could lead to improved team coordination and project tracking, essential for successful campaign management.

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That's all for this week! Have a great weekend and stay tuned for more updates next week.

Warm regards,

Charlie Hills