GPT-4o is here. Has AI become too real?
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?? The arrival of GPT-4o tests the limits of AI realism
While GPT-4o's multimodal approach offers impressive human-like interactions, it's essential to remember that these systems are still artificial. The closer they mimic human behavior, the more they risk fostering emotional dependencies. We should tread cautiously in our embrace of technology that seems human at the cost of genuine human connection.
The thoughtful perspective Sinead Bovell shares in this video is a reminder to consider how we balance technological advancements with the preservation of our humanity.?
– Myles W. , Experience Design Director at Designit
?? Is Pinterest the golden retriever of social media?
As younger generations seek out authentic experiences over the noise of endless opinions and ‘always on’ interactions, Pinterest's steady appeal makes sense. It offers a reprieve from the often performative, opinionated mainstream social platforms.
Brands should take note, too, given its role as a powerful search engine that can amplify content visibility and drive engagement thanks to its focus on intent-driven searches. Pinterest helps brands connect more directly with consumers who are actively seeking specific information, which can result in higher conversion rates and more sustainable customer relationships.
– Cecilia E. , Senior Marketing Manager at Designit
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?? This is how we finally end the 40-hour, 5-day workweek
The call to transition from a 40-hour to a 32-hour workweek isn't just about giving employees more free time, it's about aligning work more closely with modern lifestyles and enhancing overall productivity. This shift is a powerful tool for companies to attract and retain talent, addressing not only the quantity of work hours but also the quality of those hours to better suit both employee and business needs. It also underscores the importance of adapting work hours across various industries, signaling a potential cultural shift towards a more balanced approach to work.
–? Zoe Bishop , Chief Marketing Officer at Designit
?? The EU’s lost billions in ‘brain waste’
Topics around diversity, equity, and inclusion are rightly focussed on a moral imperative and healthy, thriving societies where difference is valued and properly catered for. Sometimes this can feel at odds with strategic and tactical ambitions of businesses, but it needn’t be. Designit strongly advocates for inclusivity at all levels, emphasising that fair societies benefit everyone.
Ensuring that all individuals have equal access to professional opportunities not only fosters fairness but also drives business success. As this article highlights, when people are excluded, society and the economy both miss out on valuable contributions and potential.
Everyone likes to think that their practice is fully inclusive, and it can be hard to know when we exclude perspectives and people passively because of professional and industry blindspots. Designing with DEI in mind (including the application of Do No Harm principles) can work towards addressing this, as can a simple collective acknowledgment that inclusivity is not just an add-on – it’s a minimum standard.
– Pardis Shafafi , Global Responsible Business Lead at Designit
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In the meantime, check out some of our top stories: Design the future: An interview with Anna Bracht, Brand Strategist at Lufthansa Group || Design the future: An interview with Steven Boliek, Senior Manager of Ops Strategy and Automation at United Airlines || So far in 2024: AI innovation, regulation, and the ethical frontier || The airport ecosystem: A systemic design challenge || AI and emerging technology: The key to a better travel experience?