GOYA — Get Off Your Ass

A kick-butt approach to making big things happen.

“Far too many have embraced the principle of SOYA (Sitting On Your Ass) instead of GOYA (Getting Off Your Ass).” — Gary Ryan Blair

Welcome to my world. Put up or shut up. No excuses allowed. Produce or perish.

It’s as raw, direct and simple as that.

A large part of the work I do involves rubbing my clients the wrong way.

I do that by asking difficult questions…challenging false assumptions…attacking comfort zones…and calling them out on their bulls&*!

And they love me for it.

Today…my intent is to do the same for you by laying down some tough love.

Prepare to be irritated, harassed…and have your chops busted.

Once you get past the drama of having your bulls&*! confronted…

You’ll thank me for it.

Heck…you might even name your next kid after me.

Ready?

Let’s do this cupcake!

If you say there is an elephant in the room…

You mean that there is an OBVIOUS PROBLEM or DIFFICULT SITUATION that people KNOW EXISTS…

But DO NOT want to talk about, or do anything to resolve.

We see this cowardly, avoidance type of behavior everywhere.

In business, politics and sports…

In education, healthcare, and religion…

In our relationships, in our health, and in our finances.

Look in the mirror, and you’ll most likely find the biggest culprit of all.

Over the years, I’ve come to the understanding that…

Rather than dealing with reality AS IT IS and confronting undesirable truths head on…

Most people (companies, communities and governments…) choose to stick their head in the sand…

Pretending that an obvious problem or difficult situation does not exist…

Hoping that it will somehow resolve itself.

They prefer to embrace a convenient lie over an inconvenient truth.

In short, they favor playing with reality as they WISH it to be.

As a result…

They live a life of denial, resistance, excuse making, blaming, avoidance and other diversionary behaviors.

So what is it?

What is the obvious problem or difficult situation that people know exists in their life…

But do not want to talk about…much less have their bulls&*! called out?

And is there a way to permanently resolve it?

Untapped human potential is the elephant in the room.

The hopes, dreams, goals and good intentions that don’t translate into purposeful action…is the greatest plague of mankind.

However there is good news…there is a bright side.

Because untapped human potential is also the quickest and easiest of all problems to resolve.

On a global scale…

There’s a chronic and ever expanding DISCONNECT between intentions and results…

Because the goals that companies and individuals set for themselves…far too frequently bear little resemblance to the results they actually achieve.

The problem is not the absence of knowledge as most people know exactly what needs to be done, but the application of knowledge! — Gary Ryan Blair

If you have any chance of unleashing your greatness and living at the peak of your potential…

It will be because of your ability to close the Knowing — Doing Gap.

This truth is as simple as it is profound…

Knowing “WHAT” to do is not enough…it never has, nor will it ever be.

The marketplace ONLY rewards implementation…successful implementation.

Which means that the hopes, dreams, goals and good intentions that don’t translate into purposeful action are completely meaningless. Zip. Zero. Nada.

“Knowing is not enough, we must apply. Willing is not enough, we must do.” — Bruce Lee

The elephant in the room which prevents people from achieving their goals…

And the root cause of most people’s suffering…

Lies in their unwillingness or inability to close the gap…Between knowing what they need to do, and actually doing it.

Does that sound like anyone you know?

How do I know this?

BEHAVIOR NEVER LIES

The real essence of truth, of who you really are…

Is not to be found in what you believe, say or even know intellectually…

But by what you actually do.

In the words of Rudyard Kipling…“Knowledge is knowing. Wisdom is doing.”

Allow me to put some meat on these well-endowed bones…

And expose the hypocrisy gap between knowing and doing.

We all know that eating a healthy diet is the right call to make…

Yet far too many of us do the wrong thing and choose to eat poorly.

We all know that regular exercise is the best thing we can do for our bodies…

However a good number of us mistreat their most prized possession.

We all know that we should save more than we spend…

But the debt held by far too many people provides proof of a lack of understanding.

We all know that continued learning is the smartest thing we can do for our future…

However most do not even crack open a book after they leave college.

We all know that promises and commitments are meant to be honored…

Yet when faced with difficulty…resolve and character heads for the door.

We all know that going the extra mile for our clients is the right thing to do…

However most refuse to do what they know is right for the very people who are 100% responsible for paying their wages.

We all know what we need to do in order to achieve our goals…

However the majority choose procrastination over initiative, fear over courage, excuses or responsibility.

Far too many have embraced the principle of SOYA (Sitting On Your Ass) instead of GOYA (Getting Off Your Ass).

That explains why most people have little to show on the highlight reel and go to their graves with their music still inside them.

In Conclusion

I want to make this point abundantly clear…

Untapped human potential is the elephant in the room…and it’s also the quickest and easiest of all problems to resolve.

You can do extraordinary things and quickly transform your life, your career, your health, and your relationships…

Once you cut the bulls&*! behavior out of our life…once you accept reality AS IT IS…once you confront undesirable truths head on…and once you DO what you KNOW is the right thing to do.

Confucius was absolutely right when he said over 2000 years ago…

”To know, and not to do, is still not to know.”

That’s why, the greatest challenge you will ever face in your lifetime…

Is to address the elephant in the room…and immediately go to work closing the gap between knowing and doing.

The faster you do it, and the more deliberate your intent…The sooner you will live happily ever after.

It’s for this reason why I created the 100 Day Challenge…

Follow my lead for the next 100 days…And I’ll not only show you how to crush your goals and transform your life in record time…

I’ll also help solve this pesky knowing-doing problem…forever!

Gary Ryan Blair is creator of the 100 Day Challenge…a radical approach to goal achievement that shows people how to achieve 10X size goals by applying the methods and best practices of growth hacking. Get all the details here.