Washington Technology series: Government Contracting Opportunities in Federal Health IT
Allan Rubin
Public Sector/B2G Marketing Executive | Team Leader & Mentor | CRN Channel Chief
Health agencies at the federal, state, and local levels have led the country through an unprecedented set of public health challenges over the past few years.
The pandemic tested our legislators and regulators. It strained every element of the healthcare supply chain, from pharmaceutical companies, healthcare providers, and distribution networks to the military, our courageous first responders, and civilian agencies at all levels of government.
With the world of government healthcare IT rapidly evolving, government contractors, technology vendors, and solution providers will continue to have significant roles to play in the future of this ecosystem.
It is because of their efforts that the potential exists for many exciting developments that will revolutionize and improve the delivery of healthcare services in both the public and private sectors.
In March of 2023, I contributed a multi-part series to Washington Technology, the media authority for government contractors and partners, to highlight the drivers and opportunities in this growing market, as well as the messaging approaches that govcons should pursue to position themselves for success.
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The first article, What's Ahead in Federal Health IT, explored the breadth and depth of opportunities in the federal market, including the driving forces and the importance of electronic health records (EHRs).
In the second article, 9 Technologies That Are Changing Federal Health IT, I wrote about the primary outcomes the government is pursuing and the technologies that will help them achieve their health missions. Topics ranged from the cloud and cybersecurity to wearable technologies and artificial intelligence.
In the third and final installment - Health IT: Six Stories to Tell the Market - I outlined how to tell your federal health story and incorporate it into your marketing, sales, and capture strategies to position your company for success.
Let me know your thoughts on this important topic!