Got A Small Business? Here Are 3 Ways To Get Started In Marketing!

If you want to start marketing your small business, there are a few things you should do. First, research what marketing methods are available to you. Then, find a way to promote your business that fits your budget and your goals. Finally, create a marketing plan and make sure you stick to it!

What Marketing Methods Are Available To You?

When starting a small business, it is important to know what marketing methods are available to you. There are a variety of options available to businesses of all sizes, and it can be difficult to decide which is the best fit for your business.?

One way to find out what marketing methods are available is to speak with a marketing consultant. They will be able to help you identify the best options for your business and guide you through the process of using them.?

Another option is to use online resources. There are many websites that offer tips on different marketing methods, as well as databases that list companies that use specific marketing methods. This can help you find potential partners or customers who may be interested in working with your business.?

Finally, it is important to remember that not every marketing method will work for every business.

Setting a Marketing Budget

There are a number of ways to find marketing strategies that fit within your budget. One way is to look at the different options and which ones would be best suited for your business. For example, you may want to consider print or online advertising, PR or social media campaigns, or even grassroots marketing. Many small businesses are completely unaware of the hyper-targeted marketing tactics to get in front of their exact ideal target audience. Are you a cosmetic dentist who wants to send targeted digital ads to women between the ages of 30-50 with household incomes over $100k who have shown an interest in cosmetics and beauty, works in a management or C-Suite position, drives a luxury vehicle, and enjoys vacationing and travel? That kind of hyper-targeting can be done! Or are you a roofer and want to target people in 3 zip codes who have homes that are between 1500-3000 sf built between 1970-2000 but they have lived in the house between 5-15 years, have household income above $60k and they have low credit scores because you want to promote your new customer financing program to them... THAT CAN BE DONE!! Once you know what type of campaign would be best for your business, it's important to set a budget and plan how much money you'll be able to allocate to each option. Additionally, it's important to track results so you can see whether the investment was worth it.

Creating a Marketing Plan

If you are starting a small business, then you need to create a marketing plan. Marketing is the process of bringing potential customers to your business and converting them into buyers. A good marketing plan will help you determine how much money you need to spend, where to spend it, and what strategies work best for your business.

To create a successful marketing plan, start by gathering information about your target market. What are their needs? What do they want? Once you know these things, begin creating ads that appeal to your audience. Write copy that is interesting and easy to read. Place your ads in publications that are relevant to your target market. Finally, promote your business through the most appropriate social media platforms for your business like Facebook, Instagram, LinkedIn, and TikTok.

Creating a successful marketing plan takes time and effort, but it can be well worth it if you want to grow your small business.

In conclusion, marketing your small business can be easy when you have the right tools and resources. By following the tips in this article, you can create a marketing plan that works for your business and helps you achieve your goals. So get started today and see the results for yourself!

Teri R. Moten, MBA, Your Business Problem Solver

Digital Marketing Consultant and Business Coach

www.MRobertsDigital.com www.YourBusinessProblemSolver.com