Got Scores?

Here's the link to this year's table of all the information you need to enter wine and spirits into the competitions that matter in the U.S. market. https://lnkd.in/enBx4WX6

The first question suppliers, importers, retailers will often ask is "Do you have scores?" And there's only one answer to that question. Because if you say "No" the conversation can stop right there.

So I recommend that suppliers and importers enter the competitions that make sense for their brands and hype the results that matter to the market (90+ scores, Gold/Double Gold etc.) and ignore the rest.

The competitions listed here are the ones that are most recognized by the U.S. trade. And I've presented them with a key column identifying whether they accept not-currently-imported brands. That's my recommended first step in your U.S. market journey. That's because you'll need scores before you can even start conversations. If you can't access the link to the Excel sheet, connect with me on LinkedIn or email me a request at [email protected] and I'll send the file directly to you. Wishing all a successful O/N/D and fiscal 2025.