Got FUP?

Creating your inbound machine is a multi-varied thing. It requires several factors to become aligned.

Don't believe the gooroos that simply posting a couple times a week and play patty-cake in the comment sections is going to turn into a sustainable pipeline for your business.?

A pipeline requires a service/product that brings repeatable success, a killer offer, a place to house your offer, a way to drive traffic to that offer, understanding of sales psychology, copywriting, and something that's rarely spoken about...

POSITIONING.?

I mentioned last week (or was it 2 weeks ago?) that niche is nice, but you're still not creating your own lane without positioning.?

Now.. there's positioning and then there's FUP.?

For those with sensitive eyes/ears, look away from the screen for a second.?

F... Y.. Positioning is what it stands for.?

And that's what I teach.?

Without it, it's really hard to go from a few sales a month to a steady stream of predictable inbound.?

How can you achieve FUP?

It's TWO things.?

It's first a mindset. My clients know... we spend a lot of time building this type of mindset. And what is that mindset? That you know, in your heart of hearts, your position is non-negotiable. You are the expert of this position. And you belong here. Once you get this, you'll stop promoting to everyone. You'll stop the low-balling yourself. You'll stop competing with others. You'll stop being afraid of losing deals (because it would truly be THEIR loss).?

But the practical number TWO is where content comes into play.?

I want you to imagine you target (you've done legit research, right?... right!?).?

They've identified they have a problem.?

And they go to the market (consciously or subconsciously). And the market is everything they consume with their eyes: Linky, Tok, emails, books, podcasts, YTs,?Google searches etc. etc.?

There YOU are. With your offer. Lost in the continuum of services. So, pray tell, how are YOU going to get an inbound machine up and running?

Now, I want you to see this continuum in your mind's eye. And let's use my services as an example.?

In my world (copywriting, marketing, coaching) it's pretty crowed.?

There's the gooroo camps. There's the I-read-Donald-Miller-now-I'm-a-story-coach camp, there's the copywriters all patting each other on the back, there's branding specialist, there's the overnight-linkedin-coaches?etc etc.?

I take a look at what they all offer, what they say in their content,? what their prices are, what results they get, who they serve, what their message is.?

And I do my very, very best to plant MY own flag in the continuum of services.??So, not only do I need to niche-down, but I also need FUP.?

How?

My content has a unique mechanism (Google it). But most people use UM to describe their product. You can create a UM for your content.?

You MUST be known by something. This is why posting what you feel like ruins UM. My job (for myself) is to stand out in the market. To be found. To be front of mind.?

I want you to create THREE (or more)?pillars that you will be known for and when you build them, you must consistently show up as that.?

For me:

1. I'm anti-gimmick, anti-guru, anti-fluff. Why? Because my ideal clients have been burned by these folks and also do not vibe with them either. Also, I can't stand gimmicks, fluff, gooroos, liars, scammers.?

2. Results matter. You see me post endless amounts of results. That's what I want to be known for.?

3. BOOM. The boom is my vibe. I show up as that consistently in my content, my DMs. my sales calls. It's not an act. It's me. But it's a condensed version of me. It's the Wild Turkey 101 side of me. It may annoy you (but I don't care.. see point #1) or it may make you drawn to me (welcome!). There is no middle.?

I rarely deviate from those three. I'm a machine about it. So are my clients who listen. They have their own.?

What happens?

We create FUP for ourselves.?

We stand apart on our own side of the continuum.

While everyone is being super helpful, writing diary posts, trying to create a Alex Hormonzi/Cardone/Brad Lea brand, or throwing spaghetti at the wall... we are easily found in our corner of the market.?

Unique.?

Bold.?

Memorable.?

Nuff said.?

-DOUG?