Never Hire an Aviation Writer! (That Doesn't Know the Language or Hasn't Walked the Talk!)

“Don’t Wing it Alone!"?????????

If you have an Aviation Writing project and you don't know where to start or who to hire, "Don't wing it alone!"

There's nothing worse than hiring a writer who doesn't know your customers language. That kills credibility! You gotta have someone who knows the territory, the language, someone who's "been there, done that!"

You need more than a good Writer or Copywriter; you need an Expert! Someone who combines writing skill with years of in-depth, worldwide life experience and people “street smarts.”

You’ll appreciate my success in other careers and my diverse background. That combination is what gives me the chops to know what motivates people to do and buy what they do.

If we were sitting face-to-face, chatting in your office or having coffee, you'd ask me questions.?

Check out below some typical questions you might have.

My Copywriting and Writing Background

I've always loved using words to create excitement and adventure in people’s lives.

As a kid I learned how to read before I even got to kindergarten by devouring hundreds of 'funny books.' As a result of this in-depth "research" I learned the power of words and, in the process, how to tell stories.

Writing, Copywriting and Marketing

I’ve written website content, for example ?(www.Scanlonaviation.com) ?ghostwriting ?article content creation ?newsletters ?personal interviews ?blog posts ?podcasts and ?ad copy for Amazon private label products.

The Amazon pieces were compelling enough to decisively distinguish my client’s products from thousands of other similar products.

I also Designed, Created, Wrote Copy and Marketed my own Amazon private label product.

Who Am I and How I Can Help Build Your Business

? A graduate of the American Writers and Artists International direct response course (AWAI is the industry leader in Copywriter Training)

? Studied and completed many AWAI courses: 2008 Copywriting Bootcamp, Jay White’s Email Copy Made Easy, Writing Case Studies and Nick Usbourne’s course on Web Copy 2.0.

? I have a mind that resides “outside the box.” This draws readers and clients into my stories in a way that entertains while building trust and fostering interest. ?

? Articles have been, and currently are published in: InFlightUSA, Aviation International News, BizAvJets, Airline Pilot Magazine and many other Worldwide Aviation and Training magazines and publications.

? Guest columnist for the St. Louis Suburban Journal, and a regular columnist for the Sedona (AZ) Times.

? Editor for the TWA Tailwinds, the retirees newsletter for my former airline.

My book: Fast Lane to Faith: A Jet Jockeys Search for Significance

How Does My Background in Aviation Benefit You??????

I bring a long, successful, 35 Years of Aviation Experience as an Airline Pilot/Instructor, Writer, Author, Expert Witness, Professional Counselor, Copywriter and Marketing Expert to your project.

When you hire me as your Writer you get the same attention to detail, proficiency, follow through and attitude of service that I demonstrated in my 20000 hours as a Captain/Instructor for TWA and for NetJets (The world’s largest Corporate Executive Jet Charter airline)

? As the Airline Pilots Association (ALPA) and NetJets Professional Standards Committee Chairman, my job was to investigate and resolve personal disputes among flight crew members that impacted safety.

? Worldwide, cross cultural experience: My flying career has taken me to dozens of countries where I had the chance to observe and interact with people from many different cultures.

? I spent a year flying for Saudi Arabian airlines as a pilot on loan from TWA since Saudia had a management contract with TWA back in the day.

This gave me invaluable, once in a lifetime, cross cultural insights into a culture that, by its very nature, breaks any pre-conceived notions about people’s behavior. This truly demanded "out of the box" thinking!

? This unique combination of global exposure and my passion for creating captivating content

? Has given me insight into the different ways that people think and act.

? This experience brings a subtle, compassionate, yet powerfully convincing edge to my writing.

Beyond the years of writing, creativity and skill that I bring to my craft, I also bring years of Personal Development Training to my work.

What Does My Personal Development Have to Do with Your Project?

You want a Writer with a vast, rich background of experience to draw on.

I have been a Licensed Psychotherapist, with a Master’s Degree in Counseling Psychology, a Certified Leader of men in the ManKind Project, a men’s group leader and community organizer, a personal lifestyle coach and much more.

A Need for Personal Connection: This is probably one of the most valuable personal traits I bring to my work. Because of my proven ability to help “heal the wounds that separate us” this ensures that my work will enrich the lives of you and your clients.

This ability is crucially important in today's emotionally disconnected world.

This aspect of my background translates directly into my assuring your or your company's continued good will, more return customers, and increased profits for your business.

What Do I Promise?

It's an over-used phrase but I'll use it anyway because it's true: "I under-promise and over-deliver!"

I will work hard for you and I will not quit until you are completely satisfied.

You must know that I only approach organizations and business's that I feel - and write - passionately about. You’ll be getting my very best.

“If 200 people in the back of my airplane trusted me with their lives, I’m sure you can trust me with your business!

Thank you,

Bert Botta

Email: [email protected] ??