Gorjana Selects HotWax Commerce As Their Omnichannel Order Management Solution

Gorjana, the iconic jewelry brand founded in Laguna Beach, California, has come a long way since its humble beginnings. Founded by husband-and-wife duo Jason and Gorjana Reidel in 2004, the brand has grown from selling jewelry from their apartment to becoming a popular name in the fashion industry. With a commitment to high-quality products and elegant designs, Gorjana has expanded to over 90 retail locations, offering their signature pieces through a thriving direct-to-consumer (D2C) platform.

As the company evolved, so did their needs. To keep up with their massive growth and provide an exceptional experience across all channels, gorjana sought a proven solution to manage its omnichannel operations.

Scaling Technology to Meet Rapid Growth

With an impressive expansion from 20 to over 90 stores in just three years, Gorjana was already offering popular omnichannel services like Buy Online Pick Up In-Store (BOPIS) and Ship-from-Store to serve their customers. However, as their operations expanded, they faced the challenge of ensuring that their technology could scale with their growing business. They needed a solution that would support their growth while integrating effortlessly with their existing systems.

The Search for the Right Solution

After evaluating several options, Gorjana chose HotWax Commerce Omnichannel Order Management System (OMS) for its scalable architecture that would connect seamlessly with their expanding store network. They were drawn to HotWax Commerce’s intuitive in-store functionalities, such as inventory counting, receiving, and store-based fulfillment. Additionally, HotWax Commerce OMS offered pre-built integrations with their current tech stack.

A Quick Implementation in Just 5 Months

In just five months, HotWax Commerce OMS was successfully implemented across all of Gorjana's 90+ locations. Our team worked closely with Gorjana’s leadership to ensure a smooth rollout, helping them transform their stores into efficient fulfillment hubs. The new system simplified the delivery process and empowered Gorjana’s staff to manage inventory and order fulfillment within a single platform.

What’s Next For HotWax Commerce?

As Gorjana continues to expand its store network and digital presence, HotWax Commerce will remain a trusted partner in supporting their growth.

Anil Patel, CEO of HotWax Commerce says:

Our team is proud to be a part of Gorjana’s journey, by providing the tools they need to serve their customers faster and more efficiently. We’re excited to continue supporting Gorjana’s mission in offering exceptional products and customer experience, both online and in-store.

Welcome to the HotWax Commerce family, Gorjana! We look forward to working with you at every step of the way as you continue to grow your business and deliver value to your customers.