Google's Struggle: 9 Lessons Learned
Erich R. Bühler
Philanthropist, logosophist, founder and CEO of Hanna Prodigy and Enterprise Agility University. Author of Leading Exponential Change, Enterprise Agility Fundamentals, and The Convergence.
Google has taken a punch in the face in recent months and it doesn't look like anything is going to change. Their stumble shows why constant change is the new normal and complacency is a luxury no one can afford.
Google touted its advanced AI Bart for months but then was forced to admit that Bart lags far behind competitors' AI products, hurting Google's business.
Even tech giants aren't immune to disruption if they overestimate themselves and underestimate change.
Google yesterday rushed to accelerate its collaboration with DeepMind in the U.K. (a company Google bought in 2014) to develop its AI from the ground up. But can Google's culture of over-promising and under-delivering withstand this pressure?
Google is now working non-stop to catch up in the race to be the best at AI. As technology accelerates, they have no time to waste. It could take months or years to recover and lose ground in search, advertising, cloud, and more. Google's setback affects the company and millions of users who were expecting Bart's release. It continues Google's string of failures to deliver ambitious new technologies when promised.
Google was once the market leader, but arrogant assumptions left the door open for others. These are the 9 lessons learned from recent Google's failure that your company should consider when it comes to accelerating change and disrupting the market in the age of AI:
In the age of AI, no position is secure, no edge is safe. But vigilance, intellectual humility, and ambition can inspire us to turn constant change into constant opportunity. We can thrive in the midst of disruption if we choose to proactively adapt and evolve, rather than react when it's too late. Google's stumble reminds us of this.
We must all work to future-proof our businesses, our careers, and our lives—or risk being swept away by the crisis as well. The lessons are sobering, but they contain insights that will fuel our success.
If we meet Google's ambition with vigilance and execution, if we disrupt ourselves before we're disrupted, we can master change and take charge of the future rather than just reacting to it. But we must act today and adapt and evolve to the pace of progress. The time for complacency is over. Constant change is the new normal, and the only thing that will endure is our ability to constantly renew ourselves in the face of change.
Finally, expect my new book Enterprise Agility Foundations - Strategies and Roadmap for Leaders and Organizations in an Era of Disruption available on Amazon and all over the world at the end of May.
And one more thing... don't forget the ?Enterprise Agility World Community event on?April 12. Tania Serfontein will be speaking on a topic of great importance to both your professional development and the success of your business.?DON'T WAIT AND BOOK IT NOW!
Have a good Friday and a great weekend!
Erich R. Bühler
CEO, Enterprise Agility University
Senior Release Manager | Agile Coach | VSM Professional | SPC 6.0 | DevOps | Facilitator
1 年Erich R. Bühler indeed disruptions is the one constant. Well stated!
Thanks for sharing Erich! Very informative writeup!
Change Management Consultant & Life Coach
1 年Excellent!
Gestionnaire de projets principale multimodale soutenus par l’IA générative - Gestion du changement incluant refonte des processus et politiques corporatives centrés sur l’HUMAIN - Fluently bilingual
1 年Great work Erich - to which I will add be aware at a minimum of the macro economic factors impacting your business model(s) in the geographical areas of the world where you have a presence.
Make Impossible -> Possible! Founding Member @ Silicon Valley Alliances. Focus on facilitating corporate sustainability. Extraordinary keynotes & workSHOCK "Labs" that transform managers ->LEADERS & groups -> TRUE TEAMS!
1 年Brilliant! Put these lessons into practice, or follow the path of so many previously successful organizations into doom.