Google's Security Warnings & New Feature to Advertise Your Offers & Events
Abrar Patel
ROI Focussed Search Engine Marketing - Founder - Award-Winning SEO Agency | 2019 Young SEO Professional of the Year Finalist | 2021-23 APAC Search Awards - Best Small SEO Agency WINNER | Angel Investor
There have been 2 main updates from Google in August:
Google’s Security Warning
You MAY have received an E-mail from Google recently about the importance of securing your website with an SSL certificate.
If you have NOT received this email, it is probably because you do not have Google Search Console installed on your website, which is the only channel Google uses to communicate with website owners.
The email warns website owners that starting October 2017, Google Chrome (the most popular internet browser) will start displaying “Not Secure” warnings to visitors to your website, unless you have the SSL certificate installed (which converts your website from HTTP:// to HTTPS://).
This is another step from Google towards their long-term goal of making ALL websites secure with SSL certificates and marking all others as “not secure”. This 2014 blog post from Google’s official blog explains their long-term goal of making all websites secure with the https encryption and also hints that it is a ranking signal.
So jump on the safe side and install an SSL certificate on your website!
We are providing this service for a low one-time fee. If you would like us to do this for you, you can ORDER THROUGH THIS PAGE. And please note that you must provide Hosting information for us to be able to install the SSL certificate on your website.
Once you pay, we will get in touch by email requesting the information we need.
Google My Business Posts
Yet another great update from Google to enable businesses to make Posts that appear directly on the results page!
In other words, when people search for your business name, in addition to your Maps listing showing on the right, a “post” can also now appear just below it. These posts are much like Facebook and Twitter updates, except that they appear directly on Google and people do not need to follow you or even know about your business, to read them.
They can be used to promote events, discounts, promotions etc. Here’s an example screenshot, with the Google Post, highlighted in red:
(Source: A.P. Web Solutions - original article here)