??? Google's Search Reinvention

Hello, Marketers.

In today’s edition:

1. ?? Google's AI-Search Revolution
2. ?? Bing Gains Market Share
3. ?? TikTok's Search Widget
4. ?? Twitter's New CEO
5. ?? TikTok CEO at TED

Plus: ?? Join 1K+ marketers who signed up last week for my new weekday newsletter, thekeyword.co

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Round-Up

1. Google announces its AI-Search Revolution. Here are the most important Marketing announcements. (Google ↗?)

• Search Generative Experience (SGE) is what Google is calling its AI-powered answers right at the top of your search results page.
• The new-and-improved Bard will power the conversational-style search experience. Bard is now available publicly (but not yet in the EU!).
• Google will also offer human ‘Perspectives’. The Perspectives filter will show long and short-form videos, images, and written posts from discussion boards, Q&A sites, and social media platforms (like Reddit).
• And Google will use more AI to power Google Shopping, which has 35 billion products listed. Google will use its rich set of product attributes to make more intelligent product recommendations to searchers.

When? The search feature will initially only be available in the US and has a waitlist. Google said it will roll out the changes more widely in the coming months.

2. Microsoft Bing reported growth in its share of the Search market. Bing announced they are building on their traction with “richer, more visual answers including charts and graphs and updated formatting of answers”. Bing said there are 100+ billion daily active users of the new Bing. (Microsoft ↗?)

3. TikTok launched a Search widget for iPhone. TikTok has become a search engine. And TikTok will continue to lean into it. Last year TikTok had a TV campaign for users to “Search it, Learn it, Do it - with TikTok”. And now users can seamlessly search TikTok right from their home screen. (Yahoo Finance ↗?)

4. Twitter named Linda Yaccarino as its new CEO. Linda Yaccarino is NBCUniversal’s head of global advertising. Yaccarino's will focus on business operations. Elon Musk is sticking around! He said he will work with the new CEO to turn Twitter into "X, the everything app”. (Twitter ↗?)

5. TikTok’s CEO spoke at TED Conference on the future of TikTok. CEO, Shou Chew described the future plans for TikTok. Firstly (and unsurprisingly) he says AI is key. It will allow creators to raise their production value and tell stories in new ways. Secondly, he thinks TikTok can facilitate more commerce. Last week TikTok Shops was announced in beta. He also described in layman’s terms how the algorithm works. (The Keyword ↗?)

More Headlines

• YouTube blocks ad blockers
• LinkedIn is testing an AI-powered assistant for posts
• Meta secures patent for AI-generated and optimized ads
• A new report finds that 70% of UK consumers hide their data online
• Google Bard is available in 180 countries, but all of the EU member states are excluded.?

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