Google’s Search Quality Rater’s Guideline Infographic

To the surprise and delight of many SEOs, Google recently released the full edition of its Search Quality Raters Guidelines – 160 pages of detailed instructions used to guide the thousands of humans that are paid to manually evaluate the quality of the search results returned by Google.

Although it doesn’t reveal the “secret sauce” to ranking number one on the Search Engine Results Pages (SERPs), the guidelines do provide valuable insight into what Google values, or finds undesirable, when evaluating a website or web pages.

It should be made clear that the human Search Quality Raters do not directly affect your search rankings; they are not actively voting websites up or down the SERPs – wouldn’t that be interesting? Instead, they are providing feedback to Google engineers on the accuracy and validity of the search algorithm and, in that way, are indirectly impacting future updates to the search algorithm.

Full Article : Google’s Search Quality Rater’s Guideline Infographic