Google’s Search Algorithm Gets Leaked Online & Instagram 'Sends' key focus for mastering algorithm

Are you ready to stay ahead of the curve in the ever-evolving world of social media and digital marketing?

Our latest Disruptor blog is packed with game-changing insights and updates from various platforms, which you should take advantage of!

?? Whether you’re a marketer, entrepreneur, or social media enthusiast, there’s something for everyone in this roundup of exciting news and updates. Discover how these changes could impact your marketing strategy and help you unlock new opportunities for growth and engagement.

?? So, what are you waiting for?

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Perhaps some of the biggest news this summer is Google’s algorithm leak — more than 2,500 pages and 14,000 lines of code detailing Google’s search ranking mechanisms. The algorithm was accidentally made public via internal API documentation on GitHub.

While Google quickly moved to remove the information, it was too late.

Third-party services indexed the data, making it available to anyone who wished to view it well after it was removed from GitHub.

Some of the biggest takeaways from the leak for SEO experts?

• Domain and site authority are factored into rankings, despite Google saying otherwise
• Google analyzes the quality of backlinks and assigns values to them
• E-E-A-T is a significant ranking factor for content, especially YMYL content
• It’s important to create a unique title for each page on your site and include your target keyword early and naturally
• Short-form content can still rank well, especially if it’s original
• Publish dates matter more than many SEOs thought, with Google trying to serve up the freshest content available

So, thoughts? What actions will you be taking?

Google announced the rollout of the latest spam update on 20th June, which aims to further improve search results by targeting websites that violate Google’s spam policies.

Spam updates target websites that break Google’s rules, such as:

• Automatically generating content solely to improve search rankings.
• Buying or selling links to manipulate rankings.
• Having thin, duplicated, or poor-quality content.
• Tricking users with hidden redirects or other deceptive techniques.

Nothing to be of huge concern for those of us producing original content (and not relying heavily on AI) and writing with our customers in mind.

Take our FREE SEO Audit to understand what improvements could be made to your website.

Meta has announced new AI-driven advertising options for Messenger, designed to capitalise on the growing preference for private messaging over traditional social platform posts. This development promises to enhance active customer engagement.

The centrepiece of this initiative is an AI Q&A feature, which addresses the most common questions businesses receive on Messenger. Powered by Meta’s Llama 3 AI system, this feature is designed to streamline customer interactions, save time, and potentially increase orders with minimal human intervention.

While there will be limitations, the system is expected to handle a broader range of inquiries than previous iterations.

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TikTok is pushing the boundaries of digital marketing with its new “Symphony” marketing management platform, which includes an innovative feature for creating virtual influencers.

These digital avatars are available in two formats:

• Stock avatars: pre-built characters created using licensed actors
• Custom avatars: personalised avatars reflecting brand representatives or creators, with multilingual capabilities.

Though this concept may seem futuristic, it has already proven effective on Douyin, TikTok’s counterpart in China. According to TikTok, these digital avatars are designed to deliver engaging and authentic branded content, offering new ways to scale creative strategies on the platform.

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Instagram facilitates better brand-creator partnerships through its new “Creator Insights” feature. This tool provides a snapshot of an account’s performance over the past 30 days, including metrics such as:

• Follower Growth
• Accounts Reached
• Accounts Engaged

This feature allows brands to assess a creator’s influence and engagement levels quickly, making it easier to identify potential partners and make informed collaboration decisions.

We like this update!? Hiring influencers to work on client campaigns and vetting them quickly has been a real challenge; let’s all say goodbye to vanity metrics and misrepresented data.

As Elon Musk’s X continues to seek the most “truth-seeking” systems to ensure accuracy within the online debate, it’s re-examining the use of up and downvotes on post replies as a means to better rank engagement and display the most relevant comments within each thread.

So, what’s changing? X is considering making it easier to control the comments you see. If you don’t like a comment, you can potentially downrank it.

But here’s the interesting part. X knows that people with different opinions might downvote comments just because they disagree with them.

To ensure this doesn’t unfairly impact genuine opinions, X has added extra checks. These checks ensure that only comments that everyone agrees are spam or junk are penalised.

This new approach is better than similar things they’ve tried in the past because it focuses on removing unwanted spam and junk, not honest opinions.

However, a lot depends on how well X can figure out political leanings and other factors to make this work effectively.

Weighting for political preference is a slippery slope in itself, which can also lead to the app upholding certain types of misinformation, as there are some topics that will never see universal agreement.

But in this context, at least, it makes sense as a means to weed out junk comments.

X hasn’t said this will make it to a live test, but it is in the early experimental phase….. watch this space!

?LinkedIn has announced several enhancements to its newsletter creation platform aimed at improving user experience and content quality.

Key updates include:

• Revamped reader UI: comments are now positioned on the right side of the display, with sorting options for “Most Relevant” or “Most Recent.”
• Embedded profiles: creators can now embed LinkedIn profiles and pages directly into newsletters, facilitating easier access to referenced individuals or organisations.
• Staging links: these allow creators to preview their article’s URL before publishing, ensuring content accuracy and presentation quality.
• Microsoft designer integration: utilise Microsoft’s AI-powered image generation tools to create compelling cover images for newsletters.

What do you think? Important changes?

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Instagram’s latest update is here, and it’s all about making your content more share-worthy. ???

IG chief Adam Mosseri has reiterated that with more users now engaging through DMs than feed posts, the platform is focusing on amplifying content that gets shared.

This means posts that inspire users to tap the “Send” icon and share with friends will get more visibility. ??

As per Mosseri:

“Don’t force it as a creator, but if you can, when you’re making content, think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time.”

Instagram is also looking to underline this with its new send display counts in the app, which have been rolling out to more users recently.

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Instagram’s been testing this with selected users for almost a year, but it seems to have been expanded recently, with more users noting the share counts on posts in the app.

So, sends are clearly what IG wants creators to focus on.? Mission accepted!!

How will you create content that triggers more DM shares?

About Brandlective

So many new trends and changes to wrap your head around!

But fear not—we’ll give you the latest insights and tips to make the most of your marketing strategy and social media content.

We want to help YOU #getonline and make 2024 the year your marketing strategy really takes off. ??

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?? Get in touch for copywriting, SEO and web traffic marketing services, and we can consult on your best next step.

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