Google's New ?srsltid= Parameter: What You Need to Know

Recently, Google started appending a new parameter, ?srsltid=, to website URLs in search results. This issue has sparked attention within the SEO community, particularly affecting eCommerce sites.

?? What’s Happening?

• The ?srsltid= parameter was initially used in Google Merchant Center for product tagging in Analytics. However, it’s now showing up in organic search results, potentially leading users to unexpected pages.
• Over 600k pages have already been indexed with this parameter!

?? Why It Matters:

• Websites without dynamic parameter support might see broken links.
• Duplicate pages could be indexed without proper canonical tags.
• Position tracking tools might show increased volatility due to the parameter change.

If you've noticed this in your URLs, ensure you're using canonical tags to prevent duplicate content issues. This is a widespread concern, and the community is actively discussing it on various platforms.

Let's keep an eye on this development!

IceCube Digital

#SEO #GoogleUpdate #eCommerce #DigitalMarketing #SearchEngineOptimization