As we all know, Google has recently updated a "New Spam policies", we explain it, and what we need to keep in mind. These updates primarily focus on:
- Improved Quality Ranking: Google has enhanced its core ranking algorithms to prioritize high-quality, original content and reduce the visibility of unhelpful or unoriginal content. This aims to provide users with the most relevant and reliable information while discouraging content creators from simply rehashing existing information or engaging in keyword stuffing.
- New and Improved Spam Policies: Google has introduced new policies and refined existing ones to address various spam tactics. Some key areas targeted include:
- Expired Domain Abuse: This policy addresses the issue of expired domains being repurposed as spam repositories by new owners.
- Site Reputation Abuse: This policy aims to tackle websites that engage in manipulative practices to artificially inflate their reputation or rankings.
- Scaled Content Abuse: This policy, previously known as "spammy auto-generated content," has been broadened to include low-value content produced primarily for ranking purposes and without close oversight of a website owner. This targets content farms and other websites that churn out large volumes of low-quality content to manipulate search rankings.
I hope this article has been helpful for you.
