Google’s New SGE Features, A New Way To Search and More!??
Katherine Watier Ong
Enterprise SEO | Accomplished multi-industry digital marketer | CEO@ WO Strategies. Host of the Digital Marketing Victories podcast. Talks about #journals #.gov #associations, #SEO and #AI
Hi there,
What a month! I hope you also got to play in the snow in January and are enjoying all the love February brings. I have added new prompts?to the Integrating AI into your SEO workflow resource and custom GPTs I use in my workflow.
I will be speaking at the Digital Strategy Summit next week?about Google’s social and SGE push and how you can pivot your strategy for both. As my valued subscriber, here’s a special treat for you: Use discount code WOStrategies20 to enjoy 20% OFF the ticket price. Grab your ticket?now and I’ll see you there.
New Podcast Episode?
Want to learn the value of having a mentor and how mentoring can positively affect your professional growth? I had the best time chatting with Silvia Martin, getting her to share her experience mentoring on multiple mentoring programs, getting certifications, and more. Silvia’s not only an avid speaker but also a judge at the EU Search Awards!?
You’d want to tune in to this episode!
?? Tune in Now!
Here are the other updates from last month.
Google Announcements and Updates
Google Search Generative Experience (SGE) impact by industry and emerging features
SGE is still in beta, but this study shows?the highest impact will be on healthcare queries, e-commerce, B2B tech, insurance, and education.
Research Study - The Impact of SGE Experience on Organic Rankings
This study?found that Google displays a Search Generative element for 86.8% of all search queries.
Most SGE results are not in the top 10 traditional search results
94% of Google SGE links are different from organic search results,?the study finds.
Free Sheet to Analyze SGE Impact & Make Recommendations
Aleyda’s post?explains how to use the sheet, and you can grab it here.
How to Optimize Content for SGE
IPullRank has one of the best articles?I’ve seen on preparing your content for SGE, including a tracking sheet.
Claims Review markup for Fact Checking - a SGE boost?
Wordlift’s new semi-automated?AI-driven offering to add claim review markup to your pages is worth reviewing and might boost your future SGE rankings.?
Google Now Warns Incognito Chrome Users.
Their new warning to users: while "others who use this device won’t see your activity so that you can browse more privately, this won’t change how data is collected by websites you visit and the services they use, including Google.”
Users can now circle or scribble to search.?
You can also take a picture of something and then add your question, and users will get an AI-powered overview that brings together the most relevant information from across the web. See below. You can?read the update?or watch the video.
Source: Google?
Social Media Is Highlighted in Google Perspectives Carousel that follows Top Stories
Twitter, YouTube & Reddit dominate the results,?showing 15.5% of all queries. These are the “perspectives” after news stories, not the button or the frequent mobile results. ?
“Add a note” to a search result now appears with “SGE while browsing.”
Spotted?by Glenn Gabe.
Discount coupon codes are now live in search.
They appear in search and are driven by schema markup.
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Bing Announcements
Europe's Digital Markets Act?does not?include Microsoft’s Bing, the Edge browser, and Microsoft Advertising.
AI Updates
Open AI Updates
Google Assistant with Bard (now Gemini) has launched
Interestingly, it can’t tackle items Android users have relied on Assistant for (like setting reminders or remembering where you parked).?Learn more.
Technical SEO
How to write SEO tech tickets
This post now?has additional tips from other SEOs and is with bookmarking
For large sites, a hierarchical structure with topic clusters works best.?
A great LinkedIn tip by Chris Long.?Google recently stated that they recommend using a hierarchical structure for SEO. Gary Illyes noted that this allows Google to "treat different sections differently." This means that if you group your content in terms of a topical theme, search engines can better understand your site and independently evaluate different sections of your site.?
Google Alters Purpose Of SpecialAnnouncement Structured Data
This schema markup was originally for COVID-19 special announcements?and can now be used for other critical situations.
Content
Google: Author Bylines are Required in Google News, but not Google Search.
Though mentioned in tons of documentation, Google recommends them for users rather than the search ranking algorithm.
Conducting keyword research using Reddit
Becoming a recognized expert in your topic internationally
Check out the substantial guide.
Social Media
TikTok SEO: Understanding the TikTok Algorithm
A great tutorial on how to get started on TikTok?by Lidia Infante.
SEO Measurement
Soft Skills
New Tools & Resources
Here are the new tools and resources I discovered last month:
Feedback & Suggestions
Would you like to share a great resource? If you want to be featured, have a great resource, want to sponsor, or provide feedback for this newsletter, just reply to this email and let me know.
That’s it for this month! I hope to see you at the Digital Marketing Summit and stay tuned for next month’s updates.
Best,
Katherine