Google’s New Review Policy: How I Helped My Client Understand the Change
Sahil Kaul
Certified PMP & Google PM Specialist | Business Development Leader | Helping Clients Achieve Growth
A few days ago, one of my clients was frustrated and confused. He called me, saying, "Google has removed many of my 5-star reviews! This is unfair! What is happening?"
He had worked hard to build his online reputation, and suddenly, many of his positive reviews disappeared.
I could feel his frustration, but I also knew that Google wasn’t doing this without a reason.
Why is Google Removing 5-Star Reviews?
Google has recently changed how they filter and display reviews. They are removing reviews that:
Seem fake or paid – If Google’s system thinks a review is not real, it removes it. Come from the same IP address – Reviews posted from the same location or device can be flagged. Have certain keywords – Words like "discount," "offer," or "free" can trigger removal. Are from inactive accounts – If the reviewer’s profile looks fake or inactive, Google may delete the review.
I explained this to my client and told him, "Google is doing this to improve trust. They want real, high-quality reviews, not manipulated ones."
How I Helped My Client See the Bigger Picture
At first, he was still upset. "But these were real customers!" he said.
So, I sent him an article explaining Google’s new review system in detail. After reading it, he understood that this change is happening to everyone, not just him.
Then, I gave him a strategy to get new, organic reviews from his happy customers. Instead of worrying about lost reviews, we focused on getting fresh, high-quality feedback.
The Lesson? Adapt to Google’s Changes
Google will always update its policies to protect users and improve search results. If you are running a business, you need to stay updated and adapt quickly.