Google's New Policy on AI-Generated Content: Understanding the Impact on SEO

Artificial Intelligence (AI) has become a significant force in content creation. However, concerns about the accuracy and effectiveness of AI-generated content have led to changes to Google's Product Ratings policies.

While AI-generated content is permissible as long as it benefits users and does not manipulate search results, the policy explicitly prohibits reviews primarily generated by automated programs or AI applications. Such content should be flagged as spam using the <is_spam> attribute.

The Importance of Human Input

To ensure the creation of high-quality, accurate content, human input remains indispensable. While AI can initiate the writing process, human modifications are necessary for precision and value. Google's policy update reinforces the significance of human-written content, which the algorithms tend to prioritise over purely AI-generated content.

The ideal content creation strategy involves leveraging both human skills and AI technology. By combining the strengths of AI-generated content and human input, businesses can achieve the best results. Human-written content remains crucial for quality, clarity, and user comprehension.

Google's new policy on AI-generated content will the first of many more policies to be updated to uphold the standard of search quality in this age of AI. The policy also reminds businesses to prioritise content accuracy and quality. While AI can be valuable, human-written content remains crucial for authenticity. A partnership between AI and human creativity ensures valuable and reliable content creation for the intended audience.