Google's May 2022 Core Update: What You Need to Know
Shimul Roy
Helping businesses and brands grow with SEO and Content Marketing to get more Leads & Customers
Writing to spread my share of sure finds on the recent core algo update that shook many of us digital investors and marketers, like seriously.
Let’s just jump straight to the juicy part…
Our Professional Observations
After going over 200 solid sites with considerable income logs, these are the notes I took for everyone.
1.?Non-Optimized Sites Are Comparatively Doing Well
When I say optimized, I mean it in the traditional sense, like exact keyword in the URL, SEO title, H2, Intro, Conclusion, Meta.
Some of the sites that have done really well didn’t follow this traditional approach. However, our sample size isn’t big enough to say something conclusive.
2.?Detailed and In-depth Is the Way
Sites that cover the topic in-depth, and from a unique angle are doing excellent. I’ll go in detail in the next section.
3.?Author Bios and E-A-T Myth
Found no correlation between sites regarding author bio. Yep, some of the sites that rocketed had no author bio or one didn’t even have an about page.
However, I suggest adding an author profile to your site as it might have a positive impact in the future.
For example, an article with proper author details looks more genuine than an article with no face or author info. Right?
4.?BIG Yes to More Visuals?
Some of the well-performing sites had lots of images in their articles. But again, some others didn’t.
So, there’s nothing conclusive here, but adding more images could be a good thing. (When I say could be, it should be.)
What We Are Going To Do…
Nothing much. Just do the same three things I’m going to apply to our portfolio sites. Because I am kinda sure, you cannot go wrong following this playbook of three.
1.?Super Obvious: Write from a Unique Angle
Reverse engineering and exactly copying the sub-heads of your top competitions might not be a good idea anymore.
You need to cover the topic from a unique angle and in-depth. And yes, unique does NOT merely mean plagiarism-free.
Now, how do you do it?
For Example: Take the keyword “what do rose symbolize”
For the?first result on Google SERP, it’s just a paragraph of around 200 words with some bullet points regarding colors.
The?second article?is far better. It wrote in detail about what rose symbolizes for different colors of roses.
Now, I suggest you go a bit far. For example, you can write about:
领英推荐
what rose symbolizes in ancient culture
what rose symbolizes in modern times
what rose symbolizes in literature
which color rose to gift for which occasions
Also, you’ll need to write about different colors.
That way the article will be far more in-depth than the top articles and will be considered as a unique article and not just a rip-off.
2.?If Possible: Add Unique Numeric Data/Graphs
You can cite journals as well. Anything that helps your content stand out.
What do I mean?
Use the NLP terms in?Surfer SEO?as a guide for topic ideas; Just cover the relevant ones; Don’t worry about frequency & optimization score; Using exact words or phrases is NOT necessary.
Try to add minimum of 3-4 pictures per article. Please do!
Gael Breton has written about this?in a Twitter thread. Hope most of you have seen it already. For those who didn’t, let me clear things out;
a. Divide your articles in small batches like 5-6 articles/batch.
b. Make different set of changes to them.
c. Observe after 2 weeks.
d. Whichever batch does well, try that approach on a bigger scale.
If it works again, BINGO. Implement them throughout the site.
3.?And One Thing You Can (you SHOULD) Definitely Do
Add?Author Bio?and improve the?E-A-T?of your sites. Because adding the?Author Bio?could help you in the future as I’ve already discussed.
And IF possible, go ahead and add a contact address, phone number, and even a privacy policy or T&C page.
That’s it for you guys(for now)
I mean, I do have more in my bag, but um confident about the accuracy of these portions I shared.
Copywrite by: Abu Sayeed Ibn Muktar