Google's March 2024 Core Update And Enhanced Spam Policies

谷歌 has rolled out a series of major updates, including the March 2024 core update and a suite of new spam policies collectively referred to as the March 2024 spam update. These updates aim to intensify the quality of search results by reducing content that is designed solely to get clicks.

March 2024 Core Update:

Marking the first core update of the year, the March 2024 core update is notably more intricate than its predecessors, which has alterations across multiple systems. Unlike past iterations, Google's approach with this update is multifaceted, and it no longer relies on a single system or signal to refine search result relevance. Beginning its journey towards refining ranking algorithms in 2022, Google continues its pursuit to weed out unoriginal and unhelpful content from search results. By diversifying its ranking criteria, the tech giant aims to elevate the prominence of genuinely helpful web content. Google officials anticipate that this update, combined with previous efforts, could reduce the visibility of low-quality and derivative content by up to 40%.

The search engine now focuses on identifying web pages that are not helpful, offer a bad user experience, or seem to be created solely for search engines rather than catering to human users. It anticipates that this refinement will redirect traffic towards more helpful and high-quality sites. The rollout of the March 2024 core update might span up to a month, which can cause fluctuations in rankings during this period.

March 2024 Spam Update:

In parallel with the core updates, Google has fortified its spam policies to safeguard search results against low-quality content. The rollout of the March 2024 spam update is estimated to span two weeks. It relies on advanced spam detection systems like SpamBrain, an AI-based solution. In 2021, SpamBrain detected nearly six times more spam sites than in 2020, resulting in substantial reductions in hacked and gibberish spam across hosting platforms. Google's spam detection is supplemented by human review when necessary. Key areas of focus include:

Scaled Content Abuse:

Google is set to ramp up its efforts in identifying and addressing instances of content abuse that are generated at scale. This includes instances where automation, human input, or a combination of both are used to generate pages that claim to provide solutions to popular queries but fail to deliver substantive content. The goal is to ensure that users are provided with high-quality and relevant content when they use Google's search engine.

Site Reputation Abuse:

High-quality websites hosting low-value third-party content primarily for ranking gains will now be flagged as spam. For instance, Google cites the example of a trusted educational website hosting third-party payday loan reviews, which misleads visitors. In light of this, Google has taken a strict stance to ensure that such content does not adversely affect search engine rankings and user experience.

Expired Domain Abuse:

Google identifies the practice of purchasing and repurposing expired domains to boost the visibility of low-quality and unoriginal content in search results as spam. Instances of repurposing expired domains to create the illusion of longstanding websites are now under scrutiny.

These updates build upon the foundation laid by the October 2023 spam update, reaffirms Google's commitment to combatting spam. SEO professionals should anticipate fluctuations in rankings during the rollout period. While some pages may experience temporary performance dips, subsequent recovery is possible post-rollout. However, sustained improvement may necessitate content enhancements by creators.

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