Google’s Local Service Ads: Is it Right for My Law Firm?
Today as we all know the majority of our population without any second thought go to Google for any query or if they want any service. Google ads services is a great online advertising program if you want to expand your business or services, if you want people to know about the firm, Google ads are one of the best ways to let your ideas reach the public. Using Google ads you can not only promote your business but can also help to sell the services. If we talk more about it Google is not just a matter of visibility but to whom you are visible also matters.?
Imagine you are running a law firm related to injuries, wouldn't it be great if you get a chance to talk to the victim directly about the incident in your living room? It would be even better if your ads appear before the actual result and you are required to pay only when the prospect turns out to be a paying client.
Google local ads services
Here are some of the points which will clear your view about the local ad services:-
Pay per lead not per click
Usually, the advertiser is paid whenever someone clicks on the ad this is called pay per click (PPC) but in the case of Google local services ad it is a pay per lead system, here you pay online for the valid leads that are related to the law and the services you offer.
In simple words here you pay only when a client clicks on your ads, contacts you, and takes all the required actions to contact your law firm or legal services. For someone who is not genuinely interested in your services, you need not waste money on such clicks.
You need to pay only when a client:-
In some cases where the client calls and does not leave a voicemail will not be considered as a lead. It will be considered as a lead only when you call them back and talk to them or leave a message.
Show up before the organic search result
Google as we all know is a billion-dollar company and the people working for it including the co founders are well known for making many which means that they know well how to make money so it is now very much clear that the top Google search result pages are reserved for paid advertisements only.
This even includes local service ads. The first thing the user will notice is local service ads (LSA) once the query has been revealed.
If you want to be the first destination when a client searches for an attorney it would be a great option to launch a local service ad (LSA) campaign because LSA will still rank on the top no matter how good your content is or how great your organic SEO campaign is.
领英推荐
Get Google guarantee?
Let's say Mike was arrested for some drug-related case. You are running a criminal defense law firm in his city. Once he is released from custody he goes online to search for an attorney to represent him in court. The search will give hundreds of results so how will he choose which firm will be best suitable for his case?
It has been proved that a simple check mark can be the best way to choose among those hundreds of search results. As it provides a sense of comfort and trust Mike is probably much more interested to click on the attorney having a little green checkmark. You can get that little green checkmark next to your law firm name by taking out a local service ad campaign.
The main purpose of these local service ads is to connect the customers or the clients with a trustworthy firm. It's not only trusting that matters but it is also important to connect the customers with a safe and effective service provider. So to maintain this Google wants all the participants of LSA to undergo an extensive background test.
You become Google verified once you are done with the background test and with this comes that green checkmark next to your firm's name making it easier for the clients to reach you and trust your firm.
Regions where local service ads are available?
Local service ads are currently not available for all the places, it is only available for some metropolitan areas as the competition in these areas are much higher and it is very hard to search for a relevant firm. In such competitive areas, you can use local ads services to stand out paired with local SEO campaigns.
Factors you need to know if you want to run a local service ad
Some important factors are:-
Always remember that if you are generating leads in a super competitive market it will cost you more as compared to that in a moderately competitive market. It depends upon you how much you want to spend weekly on leads. This cost may sometimes vary but remember not to exceed your limits and since you are paying only for those leads that are generated.
Marketing your work is a complicated job these days so it is really important to have full knowledge of how SEO originally works to be on the top of the search list and make your phone ring.
CONTACT US online at Saffron Edge today or CLICK HERE to book an appointment.