Google’s Latest Core Search Update is Rolling Out

Digital marketers out there have been urged to keep an extra close eye on their Google rankings over the next few weeks, as Google has rolled out another core search update, which could change the way certain sites are listed in results pages.

So what’s changing? Helpfully, Google never explains exactly what’s being updated, which is a measure designed to stop users trying to scam the system.?

Google does, however, offer this generic overview of what’s happening:

“Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

In other words, you haven’t done anything wrong, but your SEO performance could take a hit anyway, and you’ll just have to deal with it – and maybe, if you’re lucky, you’ll actually see an uptick in Search referrals because of something Google has changed.

Google has mentioned that the May 2022 core update will take a couple of weeks to roll out fully. While there’s not much we can do about it, and we may not know exactly what it is Google is changing, one of the core rules of digital marketing is that things are always changing, and we must continue to monitor, strategize, and update our marketing efforts.?

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