Google's 'Frightgeist' Trends from Halloween and TikTok's New Fashion Guide for Marketers
Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at Hey Honey.
Meta introduces paid ad-free subscriptions
Starting this month, Meta will offer a paid subscription, priced at €9.99 per month for desktop users and €12.99 for smartphone users, to remove ads from Instagram and Facebook. There are some doubts about its appeal, particularly among younger users. And questions arise about the fairness of a “pay-for-privacy” system. However, Meta will initially offer this option only to users aged 18 and above, exploring ways to provide useful and responsible advertising to younger audiences.
Google's 'Frightgeist' reveals top Halloween search trends 2023
Google has unveiled its updated "Frightgeist” mini-site for 2023, offering valuable insights into this year's Halloween trends based on Google Search activity. The standout trend for this spooky season is the influence of “The Barbie Movie,” inspiring many to Barbie and Ken costumes. Frightgeist also features a list of the season's top costumes and a map displaying the most-searched outfits. It's a valuable reference for identifying pop culture trends. Check it out below!
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Instagram is testing collaborative carousel posts
Instagram is introducing a live test of collaborative posts, allowing users to invite others to contribute photos and videos to their carousel feed posts. This feature enhances engagement options on the platform, with the original creator having the authority to approve or reject submissions. Each contribution will display the contributor's handle and the creation date, fostering more in-stream interaction and supporting Instagram's efforts to embrace collaborative posting. The move aligns with the trend of users engaging within smaller, more intimate groups and bolsters Instagram's commitment to providing direct engagement options, ultimately aiding in defining content discovery.
TikTok launches new guide for fashion marketers
TikTok has unveiled a comprehensive marketing guide for fashion brands, offering valuable audience insights, why 360 strategies work, and successful case studies. The guide aims to assist fashion brands in leveraging the platform's popularity effectively. Highlights include TikTok driving both inspiration and action: 54% of users, use the platform to research and learn more about brands or products. 40% of users have bought something from a fashion store they saw on TikTok.