Google’s First Core Algorithm Update of 2025 Is Here—Is Your Website at Risk?

Google just rolled out its first core algorithm update of 2025, and it’s already making waves. If you’ve noticed fluctuations in your website traffic, this update could be the cause. But don’t panic—there are clear steps you can take to analyze, adapt, and recover if your rankings have taken a hit.

In this article, I’ll walk you through how to check if your website was affected, why outdated content might be costing you rankings, and what you can do to stay ahead of future updates. Check out the video below to learn more:

How to Check if Your Website Has Been Impacted

One of the first things you should do after a Google core update is analyze your website’s performance. The best way to do this? Google Search Console—a free tool that gives you key insights into how your site is performing in search. Here’s what I recommend:

• Compare your organic traffic before and after the update—Are you seeing a sudden drop in clicks or impressions?
• Analyze year-over-year data—Is this a seasonal trend, or does it indicate a larger issue?
• Identify which pages lost rankings and why—Are specific pages declining in visibility? If so, it’s time to diagnose the cause.

If your traffic is dropping, don’t worry. The next step is figuring out what Google’s update is targeting—often, content freshness and quality play a major role.

Why Outdated Content Could Be Hurting Your Rankings

At Boulder SEO Marketing, a hyper-focused SEO and content marketing agency, we saw this firsthand. Our SEO Pricing Guide lost some traffic after the update, and when we investigated, we found the reason: it was still optimized for 2024. Google prioritizes fresh, relevant content, and that means older pages that haven’t been updated could take a hit.

How to Fix It:

• Update outdated content—Make sure your pages reflect current trends and data for 2025.
• Refresh the publish date and reindex in Google—Updating your content isn’t enough; you need to let Google know about it.

This small change can quickly restore lost rankings and improve your site's authority.

Want to Future-Proof Your SEO Strategy?

If you want your content to consistently rank well, it’s essential to stay ahead of these updates. That’s why I highly recommend watching the replay of our AI, SEO, and Prompt Engineering Workshop.

In this 4-hour training, I break down the exact strategies we use at Boulder SEO Marketing to rank high-value content. For example, our Local SEO Guide hit Position #2 on Google just months after publishing!?

Join Me for a Free Webinar on April 23rd

Big changes are happening in SEO, and Agentic AI is a major player. On April 23rd, our COO Daniel Burns and I are hosting a free 60-minute webinar on how Agentic AI is transforming SEO. We’ll cover:

• How Micro SEO techniques can help you boost rankings
• How to use AI-driven content strategies to stay ahead
• Why AI-powered search is changing the game—and how to adapt

Reserve your spot today: Register for the Webinar

Plus: Google Just Released Two New AI Models!

In addition to this core update, Google also announced Gemini 2.0 and Gemini 2.0 Flash—two powerful AI models designed to enhance deep research and content creation.

At Boulder SEO Marketing, we use AI daily to help optimize our content and improve rankings. These new models are making AI-assisted SEO even more powerful—are you leveraging them yet?

The bottom line: SEO is evolving fast. To stay competitive, you need to keep up with Google’s changes, refine your content strategy, and use AI to your advantage.

Let me know in the comments—have you noticed changes in your rankings since the update? What strategies are you using to stay ahead?

Cheers,

Chris

#SEO #GoogleUpdate #AI #SearchRankings #DigitalMarketing