Google's December 2020 Update
Seth Goldstein
A Professional Journalist Who Became A Digital Marketer And Podcaster Who Now Is A Podcast Coach & Consultant! Let's Chat!
Google's core algorithm update is still rolling out.
This article first appeared in the InsightsOn.Marketing Newsletter
Google makes adjustments to its algorithm regularly throughout the year. Some of these updates are bigger than others. December’s update, which apparently is still rolling out, is a big one.
As with all things online staying on top of what Google is doing is an important job for a digital marketer. It affects quite a bit of what a company does online.
Barry Schwartz over at Search Engine Roundtable has a good rundown of the December update's second wave. Another good rundown of the “winners and losers” of this latest update can be found at Path Interactive’s blog, written by one of the best SEOs out there, Lily Ray.
Why Does Google Do This To Us?
I know it feels personal. Google is always “improving” their system to keep it relevant and accurate. Whether or not we completely agree with some of its decisions is another matter.
Many people have asked me how I stay up on these changes. I follow various industries on Twitter and subscribe to quite a bit of industry newsletters. It can be time-consuming, but it’s better than not knowing what’s going on.
I have curated some Twitter lists that you can follow to help you know about these updates and other SEO/digital marketing issues and topics on the fly. These lists are continually curated, so it’s a good idea to subscribe to them on Twitter.
Also, some good blogs that I follow:
- Search Engine Land
- Marketing Land
- Search Engine Journal
- Search Engine Journal
- Search Engine Roundtable
- Search Engine Watch
Full disclaimer: Many of these experts post things other than SEO on their profiles and sites. They post their views and opinions, and I, or anyone else, at Insights On Marketing or Goldstein Media, necessarily endorse.
I hope these resources are helpful. If you ever have questions or comments, you can always directly hit reply or post a comment on this piece.
#SEO #Google #AlgorithmUpdate