Google's Core Web Vitals Update: What You Need to Know

I. Introduction

A. Overview of Google's Core Web Vitals Update

Google's Core Web Vitals update is designed to improve the page experience for visitors to any website by measuring and evaluating the speed, responsiveness, and visual stability of websites[2][5]. The update started rolling out in June 2021 and is now fully in place[1]. Google's Core Web Vitals Update: What You Need to Know

B. Importance of Web Performance in SEO

Web performance is an important factor in SEO because it affects user experience. Websites that load quickly and are easy to use are more likely to rank higher in search engine results pages[2][5]. Google has always been user-centric and has constantly pushed for a better user experience[6]. Google's Core Web Vitals Update: What You Need to Know

C. Purpose and Goals of Core Web Vitals

The purpose of Core Web Vitals is to provide website owners with specific, measurable data points to improve the overall user experience on their website[5][6]. The goals of Core Web Vitals are to ensure that websites are secure, easy to use, and provide a good user experience[1][2][5]. The Core Web Vitals metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) [2][5]. Google's Core Web Vitals Update: What You Need to Know

Citations:

[1] https://www.30degreesnorth.com/blog/industry-update-google-is-focusing-on-better-page-experience

[2] https://www.searchenginejournal.com/core-web-vitals/

[3] https://support.google.com/webmasters/answer/9205520?hl=en

[4] https://searchengineland.com/how-to-optimize-core-web-vitals-in-2023-391050

[5] https://backlinko.com/hub/seo/core-web-vitals

[6] https://terakeet.com/blog/core-web-vitals/

II. Understanding Core Web Vitals

A. Definition of Core Web Vitals:

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience[1]. They are a subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools[4]. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) [1][3][5].

B. Components of Core Web Vitals:

The three components of Core Web Vitals are:

1. Largest Contentful Paint (LCP): This measures loading performance and reports the render time of the largest image or text block visible within the viewport[1][5].

2. First Input Delay (FID): This measures interactivity and reports the time from when a user first interacts with a page (e.g., clicks a link) to the time when the browser is actually able to respond to that interaction[1][5].

3. Cumulative Layout Shift (CLS): This measures visual stability and reports the amount of unexpected layout shift of visible page content[1][3][5]. Google's Core Web Vitals Update: What You Need to Know

C. How Google Measures Core Web Vitals:

Google measures Core Web Vitals based on real-world usage data, also known as field data[2]. The data for the Core Web Vitals report comes from the Chrome User Experience Report (CrUX) [2][4]. The performance output is generated from actual field user data[1]. Google's Core Web Vitals Update: What You Need to Know

D. Why Core Web Vitals Matter:

Google plans to make page experience an official Google ranking factor[1]. Studies show that better Core Web Vitals improve user engagement and business metrics[2]. For example, when a site meets the Core Web Vitals thresholds, research showed that users were 24% less likely to abandon page load[2]. Improving Core Web Vitals can lead to a better user experience and potentially higher search engine rankings[1][3][5].

Citations:

[1] https://backlinko.com/hub/seo/core-web-vitals

[2] https://support.google.com/webmasters/answer/9205520?hl=en

[3] https://www.conductor.com/academy/core-web-vitals/

[4] https://web.dev/vitals/

[5] https://moz.com/learn/seo/performance-metrics

[6] https://shopify.engineering/core-web-vitals

III. Impact on SEO

A. Ranking Factors and SEO Signals:

- Publish High-Quality Content: Google evaluates the quality of content on a website to determine its relevance to search queries[1].

- Make Your Site Mobile-First: With the increasing use of mobile devices, Google prioritizes websites that are optimized for mobile devices[1].

- Enhance Page Speed: Page speed has been cited as one of the leading SEO ranking factors for years[3].

- Domain Age, URL, and Authority: Google inherently “trusts” older domains, and a website's URL and authority can also impact its ranking[4].

- Optimized Content: Google determines whether a page is relevant to a search query and ranks the most relevant pages[2].

- Technical SEO: Technical SEO includes optimizing website structure, meta tags, and other technical elements that impact a website's ranking[3].

- User Experience (RankBrain): Google's RankBrain algorithm uses machine learning to evaluate user experience signals, such as click-through rates and bounce rates, to determine a website's relevance to search queries[3].

- Links (Backlinks, Outbound and Internal): Links to a website from other high-quality websites, as well as internal and outbound links, can impact a website's ranking[3].

B. Google's Algorithm Updates and Core Web Vitals:

- Google regularly updates its algorithm to better meet the needs of searchers[1].

- Core Web Vitals are a set of user experience metrics that Google uses to evaluate website performance, including page speed, interactivity, and visual stability[3]. Google's Core Web Vitals Update: What You Need to Know

C. The Correlation Between Web Vitals and User Experience:

- Web Vitals are closely correlated with user experience, and websites that perform well on these metrics tend to have higher user engagement and satisfaction[3]. Google's Core Web Vitals Update: What You Need to Know

D. Case Studies: SEO Impact Before and After the Update:

- Case studies have shown that websites that improve their Core Web Vitals tend to see improvements in their search rankings and traffic[3].

Citations:

[1] https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/

[2] https://www.semrush.com/blog/seo-ranking/

[3] https://optinmonster.com/seo-ranking-factors/

[4] https://www.wordstream.com/blog/ws/2020/09/09/google-ranking-factors

[5] https://backlinko.com/google-ranking-factors

[6] https://www.shopify.com/blog/seo-ranking

IV. Preparing for the Core Web Vitals Update

Google's Core Web Vitals update is designed to give visitors to any website a more pleasant and secure page experience than ever before[1][3]. The update started rolling out in June 2021 and was completed by September 2021[1][3]. The Core Web Vitals are a set of Google-standardized performance metrics used to measure the real-world experience of visitors when they land on a web page. Based on page speed and user interaction measurements, the three Google web vitals LCP, CLS, and FID represent load time, visual stability, and interactivity of a page[3].

A. Google's Announcement and Timeline

- Google announced that the Core Web Vitals update would roll out in May 2021[2].

- The update started rolling out in June 2021 and was completed by September 2021[1][3].

- Google provided a 6-month notice before the change[5]. Google's Core Web Vitals Update: What You Need to Know

B. Tools for Measuring Web Vitals

- The Core Web Vitals report in Google Search Console shows how your pages perform based on real-world usage data[4].

- There are many tools available to measure web vitals, including Google's PageSpeed Insights, Lighthouse, and Web Vitals Extension[1][3].

C. Common Issues Affecting Web Vitals

- Slow loading times, excessive page weight, and poor server response times can affect LCP[1][3].

- CLS can be affected by elements that shift around on the page, such as ads or images that load after the main content[1][3].

- FID can be affected by long JavaScript execution times, which can block user input[1][3]. Google's Core Web Vitals Update: What You Need to Know

D. Tips for Improving Core Web Vitals

- Optimize images and videos to reduce page weight and improve loading times[1][3].

- Minimize the use of third-party scripts and ads that can slow down page loading and cause layout shifts[1][3].

- Use a content delivery network (CDN) to improve server response times[1][3].

- Prioritize above-the-fold content to improve LCP[1][3].

- Minimize the use of large font sizes and ensure that text doesn't overlap with other elements to improve CLS[1][3].

- Minimize the use of long-running JavaScript tasks to improve FID[1][3]. Google's Core Web Vitals Update: What You Need to Know

Citations:

[1] https://www.30degreesnorth.com/blog/industry-update-google-is-focusing-on-better-page-experience

[2] https://www.wordstream.com/blog/ws/2020/10/19/core-web-vitals-google-page-experience-update

[3] https://nitropack.io/blog/post/core-web-vitals

[4] https://support.google.com/webmasters/answer/9205520?hl=en

[5] https://www.growthcollective.com/blog/understanding-and-preparing-googles-core-web-vitals-update

[6] https://www.searchenginejournal.com/core-web-vitals/

V. Frequently Asked Questions (FAQs)

A. What Are the Core Web Vitals?

- Core Web Vitals are a set of user experience metrics that Google considers essential for delivering a great web experience[1].

- They represent distinct facets of the user experience, are measurable in the field, and reflect the real-world experience of a critical user-centric outcome[1].

- The three Core Web Vitals are:

- Largest Contentful Paint (LCP): Measures the loading performance and marks the point in the page load timeline when the main content is likely to have loaded[1].

- First Input Delay (FID): Measures interactivity and quantifies the time from when a user first interacts with a page to when the browser is able to respond to that interaction[1].

- Cumulative Layout Shift (CLS): Measures visual stability and quantifies the amount of unexpected layout shift of visible page content[1]. Google's Core Web Vitals Update: What You Need to Know

B. How Does Google Measure Web Vitals?

- Google measures Web Vitals using real-world usage data, also known as field data[2].

- The Core Web Vitals report in Google Search Console shows URL performance based on actual user data[2].

- The report is grouped by status (Poor, Need improvement, Good), metric type (CLS, FID, INP, and LCP), and URL group (groups of similar web pages)[2].

C. How Will Core Web Vitals Impact My Website's Ranking?

- Studies show that better Core Web Vitals can improve user engagement and business metrics[2].

- When a site meets the Core Web Vitals thresholds, users are 24% less likely to abandon page load[2].

- With each 100ms reduction in Largest Contentful Paint (LCP), web conversion rate for Farfetch increased by 1.3%[2].

- Core Web Vitals are a subset of Google's Page Experience score, which is a ranking signal rolled out in 2021[4]. Google's Core Web Vitals Update: What You Need to Know

D. When Does the Core Web Vitals Update Take Effect?

- The Core Web Vitals update was announced in May 2020 and started rolling out in June 2021[4].

- Google has stated that the update will take effect in mid-June 2021 and will be gradual, giving site owners time to make the necessary improvements[4].

E. Can You Provide Examples of Websites with Good Core Web Vitals?

- The search results do not provide specific examples of websites with good Core Web Vitals. However, Google's PageSpeed Insights tool can be used to analyze a website's performance and provide suggestions for improvement[3]. Google's Core Web Vitals Update: What You Need to Know

F. What Tools Can I Use to Analyze and Improve Web Vitals?

- Google provides several tools for analyzing and improving Web Vitals, including:

- Google Search Console: The Core Web Vitals report in Search Console shows URL performance based on real-world usage data[2].

- PageSpeed Insights: This tool analyzes a web page's performance and provides suggestions for improvement[3].

- Lighthouse: Lighthouse is an open-source tool that audits web pages for performance, accessibility, and more[3].

- Chrome DevTools: DevTools can be used to analyze and optimize a web page's performance, network usage, and more[3]. Google's Core Web Vitals Update: What You Need to Know

G. What Are Some Common Mistakes to Avoid When Optimizing for Web Vitals?

- Some common mistakes to avoid when optimizing for Web Vitals include:

- Not prioritizing the largest content: Make sure the largest content on your page loads quickly to improve LCP[1].

- Blocking the main thread: Minimize long tasks and reduce JavaScript execution time to improve FID[1].

- Inserting content without reserving space: Use CSS to reserve space for content that will be inserted later to improve CLS[1].

Citations:

[1] https://web.dev/vitals/

[2] https://support.google.com/webmasters/answer/9205520?hl=en

[3] https://web.dev/vitals-tools/

[4] https://www.dreamhost.com/blog/improve-core-web-vitals/

[5] https://shopify.engineering/core-web-vitals

[6] https://www.shopify.com/blog/how-to-improve-core-web-vitals

VI. Case Studies

A. Successful Websites that Improved Their Core Web Vitals:

- The article on web.dev[2] provides several case studies of global and local brands that adopted Core Web Vitals before it had an impact on ranking because of its focus on user experience. These case studies include:

- The Guardian, a UK-based news website, which improved its LCP by 50% and its CLS by 75% by optimizing images and reducing third-party scripts.

- Wego, a travel search engine based in Singapore, which improved its LCP by 60% and its CLS by 70% by optimizing images and deferring non-critical JavaScript.

- The RealReal, a luxury consignment store based in the US, which improved its LCP by 50% and its CLS by 70% by optimizing images and reducing third-party scripts.

- The article on Raygun Blog[4] presents an e-commerce analysis of Core Web Vitals for the health and beauty sector. The report analyzed the Core Web Vitals data of 10 leading sites over a two-year period to understand how the e-commerce industry is doing, how scores are trending, and identify what the best- and worst-scoring sites have in common. The report found that the best-scoring sites had faster load times, fewer requests, and smaller page sizes. The worst-scoring sites had slower load times, more requests, and larger page sizes.

B. Websites That Struggled with Core Web Vitals and Their Recovery Strategies:

- The article on Search Engine Journal[1] reports that less than 15% of websites are optimized well enough to pass a Core Web Vitals assessment. The article does not provide specific examples of websites that struggled with Core Web Vitals and their recovery strategies. Google's Core Web Vitals Update: What You Need to Know

C. Industry-Specific Examples:

- The article on Raygun Blog[4] presents an e-commerce analysis of Core Web Vitals for the health and beauty sector. The report analyzed the Core Web Vitals data of 10 leading sites over a two-year period to understand how the e-commerce industry is doing, how scores are trending, and identify what the best- and worst-scoring sites have in common.

- The article on web.dev[2] provides several case studies of global and local brands that adopted Core Web Vitals before it had an impact on ranking because of its focus on user experience. These case studies include websites from various industries, such as news, travel, and luxury consignment. Google's Core Web Vitals Update: What You Need to Know

Citations:

[1] https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/

[2] https://web.dev/vitals-business-impact/

[3] https://web.dev/top-cwv-2023/

[4] https://raygun.com/blog/core-web-vitals-e-commerce-analysis-1/

[5] https://web.dev/learn-core-web-vitals/

[6] https://www.smashingmagazine.com/2022/08/core-web-vitals-tools-boost-performance/

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