Google's Cookie Changes, Meta's Advantage+ Ads Update & TikTok's Like Count | 15th March 24
Jessie Healy ??
AT SHOPTALK! Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
Revitalizing Struggling DTC eComm Brands: A 5-Step Process for Rapid Transformation
As an agency founder - I get to see under the hood of all types of DTC brands - the ones that are struggling and the ones that are thriving.?
If you are in the struggling camp right now - I have broken down some of the common problems and a simple but effective way to diagnose and fix the issues.?
Firstly, let's explore the impact some common problems can have on a struggling DTC eComm brand, because diagnosis is the first step. Once we have diagnosed - we can look at solutions later in the article.?
Step one: Track your KPIs to diagnose your problem?
Having correct data is essential to know what isn’t working in your business.?
Utilize tools such as Kno Commerce, Mouseflow, and GA4 to figure out where in your funnel the problems like.?
Consider integrating an attribution tool like Triple Whale to gain a comprehensive understanding of user behavior and enhance tracking capabilities.
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Is it Really Going Up? Not All TikTok Like Count Are Real
During the first quarter of 2023, TikTok removed around 1.25 billion fake followers stemming from fraudulent accounts. When someone uploads a video on TikTok, its algorithm decides who to show your content to initially. If those viewers like, comment, or share the video, it is shown to even more people. A high number of likes suggests that your content resonates with the target audience, amplifying its visibility.
Meta Announces Updates to Advantage+ and Shopping Ads
Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. And there are a lot of niche use cases within these new updates, which could apply to your business.
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Don’t forget, our team are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on [email protected]