Google's August 2024 Core Update Rolling Out Now

Google is currently rolling out its August 2024 core update, with a particular focus on elevating useful content from small and independent websites. Unlike standard core updates, this update reflects feedback Google received following the September 2023 helpful content update, which negatively impacted many smaller publishers.

What Google is Saying:

John Mueller, Google's Search Advocate, announced the update, stating, "Our August 2024 core update aims to further enhance search quality by prioritizing genuinely useful content over material created solely to rank well in search results." He emphasized that this update is designed to better support small and independent publishers, addressing concerns raised since the March 2024 core update.

Mueller added, "This update incorporates feedback we've received from creators and others in recent months. Our goal remains to connect users with high-quality sites, including smaller and independent publishers producing original, valuable content. This focus will continue in future updates."

The August 2024 core update also seeks to recognize improvements made by sites, ensuring the best content surfaces in search results.

Guidance Updated:

Google has also updated its help page with more detailed guidance for those who may experience changes after this update.

More Details:

Google hinted at this update following widespread concern among publishers about the timing of the next core update. Recently, there has been significant search ranking volatility, with no official confirmation of a core update until now.

What to Do if You Are Affected:

If your site is negatively impacted by this update, Google advises reviewing your content's quality, but there are no specific actions guaranteed to recover rankings. Recovery might occur between core updates, but the most significant changes will likely be seen after another core update. Google emphasizes the importance of creating helpful, people-focused content rather than content solely aimed at search rankings.

Previous Core Updates:

The March 2024 core update was noted as the largest to date, starting on March 5 and concluding on April 19.

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