Google's AI-Powered Search, Ads in Reels, AI could replace 80% of jobs + More
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This Week's Digital News Roundup:
Stay ahead of the curve with the digital news roundup, brimming with the most recent and exciting updates in social media, technology, and the burgeoning world of web3. Get ready to be informed, inspired, and empowered as we navigate the rapidly evolving digital landscape together.
Hello! Another week, another load of news and information for you. This week I want to give you more info about Googles recent search announcements as this is going to impact the way we access the information via search not only that but if you work in digital marketing specifically SEO this is likely to impact your work. The digital landscape is constantly evolving and we have to keep on top of developments and at the moment developments are happening quickly especially when it comes to AI and Machine Learning. So first let's look at the most recent updates and then discuss what it means for Digital Marketers.
PS: Whilst as always I try my best to break these new updates down for you, I am reliant on information and research done myself and I can't guarantee that it's always 100% accurate (more like 99%) and am always open to hearing and learning more.
The updates:
Bing:
Bing's AI-powered search advancements, which include better understanding of queries and a more personalised search experience. While Google dominates the search engine market, marketers shouldn't overlook other search engines like Bing in their digital marketing strategies.
How Google's AI-Powered Search Will Transform Digital Marketing
Google's announcement of a new AI-powered search at its I/O conference is not just another tech headline - it's a game-changer for digital marketers. This significant shift will see Google's search engine generate results using advanced AI algorithms, which will bring about a transformation in Search Engine Optimisation (SEO) strategies.
So based on all that, gere's what digital marketers need to know in a nutshell:
1. Emphasis on Contextual Understanding
Google's AI will now comprehend the context of a query far more effectively. Rather than merely searching for keyword matches, the AI digs deeper into the context behind a query. For digital marketers, this necessitates a shift in content creation strategies. The focus should be on producing comprehensive and contextually relevant information rather than just targeting specific keywords.
2. The Power of MUM
The Multitask Unified Model (MUM) is another critical aspect of Google's AI search. MUM is designed to understand complex queries that may have multiple elements. This means that digital marketers will need to produce in-depth, multi-dimensional content that can answer complex user queries, rather than sticking to single-topic content.
3. Real-Time Translation
Real-time translation as a user types their query is another feature of Google's AI search. This advancement underscores the importance of multilingual SEO. Businesses now have the potential to connect with a more global audience, making the development of multilingual content more crucial than ever.
4. The Rise of Visual Search
With Google Lens advancements, visual search is gaining prominence. Users can now gather information about their surroundings or objects by merely pointing their phone camera. For digital marketers, this means it's time to start optimising visual content and metadata for visual search.
5. Voice Search is Here to Stay
Google's improvements in voice search are another significant development. With the increasing use of voice assistants, marketers will need to optimize their content for voice queries. This means focusing on natural language and conversational phrases typically used in spoken language.
6. Bing Joins the AI Race
While Google dominates the search engine landscape, Bing has also made significant strides in AI-powered search, offering better query understanding and personalised search experiences. Digital marketers should thus take a balanced approach, considering other search engines in their strategies.
Final Thoughts for Digital Women
The AI advancements in Google Search will require digital marketers to adapt their SEO strategies. They will need to focus on contextually relevant, comprehensive content that can answer complex queries, and start optimising for visual and voice search. As real-time translations become more prevalent, multilingual SEO will become increasingly important.
The challenge for digital marketers is clear: adapt to these changes or risk falling behind. But with these challenges come exciting opportunities for those willing to embrace these new frontiers in digital marketing. The future is here, and it is AI-driven!
I'd love to know your thoughts about Googles latest update and what you are going to be doing differently if anything at all?
Next up.... Events
Social Media Event 28th June!
A quick note whilst we are here,?during SocialDay this June, we will be looking at virtual influencers, AI generated music, and much more. We would love to see the marketers among us there!
?? SocialDay 2023: The Social Media Marketing Forum ??
Mark your calendars for?SocialDay 2023?on June 28th, taking place at Bounce, Farringdon, in the heart of London! Brought to you by Digital Women, this dynamic and engaging event is the ultimate social media marketing forum for marketers, brands, agencies, and freelancers working in and around social media.
Join us for a day packed with learning, networking, and fun. Hear from industry leaders, share your insights with fellow professionals, and earn professional development credits. To top it all off, unwind with a game of ping pong! ??
?? When: June 28th, 2023 ?? Where: Bounce, Farringdon, London
Don't miss this fantastic opportunity to connect with like-minded professionals and enhance your social media marketing skills. Secure your spot today by?registering for SocialDay 2023.
We can't wait to see you there! ??
How can you support the work we do??We have a couple of event's to draw your attention to!?The Digital Skills Fest and SocialDay.?Also don't forget membership is ￡99 right now per year and gets you a whole host of great benefits.
Digital Skills Fest is back on the 6th June! And it's free for members! + CPD Accredited
We are thrilled to announce the return of?Digital?Skills?Fest, our annual online event designed for Digital Women like you! This year's?fest?promises to be bigger and better, with an incredible lineup of speakers, interactive sessions, and networking opportunities.
Digital?Skills?Fest?2023 is a CPD-accredited event, meaning that your attendance will contribute to your professional development. The best part? The event is free for members club subscribers and only ￡30 for non-members!?
Join us and learn from?our amazing community members who are experts in their fields you'll learn?a range of digital topics, including future tech, discovering creativity in your business, and upscaling your business. Plus, you'll have access to recorded sessions so you can revisit the content at your convenience.
Secure your spot now by?registering here. Also, note that you can set up your profile for pre-networking at the event and connect with other likeminded women in digital and business.?
We've got an amazing lineup of speakers covering various digital domains, including:
Don't miss out on this fantastic opportunity to learn from inspiring speakers, network with like-minded individuals, and boost your digital?skills.?Register today and empower yourself to thrive in the digital world. See you there!
Please note there also options to host your own virtual booth and gain some visibility to our community of 100,000 women across social media.?
PS Not a member and want to attend for free??Join here.
And onto the news!
Meta Announces Generative AI Features for Advertisers
Meta has unveiled a new set of generative AI features that will allow advertisers to create more personalised ad content. This represents a significant advancement in leveraging AI for marketing and could provide businesses with more effective ways to reach their target audiences.
Expanding Ads on Reels
Meta has announced that it will be expanding its advertising capabilities on Instagram Reels. This move will offer advertisers more opportunities to engage with users on the popular short-form video platform.
Meta's New Features for Metaverse Creators
Meta is rolling out new features to support creators in Horizon Worlds, its metaverse platform. These features aim to provide creators with the tools they need to build immersive experiences and monetise their content.
Economic Potential of the Metaverse
Meta has shared insights into the economic potential of the metaverse. The company sees it as a transformative technology that will create new opportunities for businesses, creators, and users alike.
Who Will Win Big Tech’s Race for the Best AI Assistant?
This article explores the intense competition among tech giants like Google, Apple, Meta, and Amazon to develop the most advanced AI assistant. The race is on to define the future of AI-powered interactions.
6Facebook Now Has 3 Billion Users, But Many of Them Are Old
Facebook has reached a new milestone with 3 billion users. However, the platform is experiencing a demographic shift, with an increasing number of older users and a decline in younger users.
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Twitter, Facebook Face Competition from Blockchain-Based Social Media Platforms
Traditional social media giants like Twitter and Facebook are facing new competition from blockchain-based platforms. These emerging platforms offer unique features such as decentralised control and token-based economies.
Twitch Introduces Clip Editor for Vertical Videos
Twitch has introduced a new clip editor feature that allows users to edit vertical videos. This move is seen as a response to the popularity of short, vertical video formats on platforms like TikTok and Instagram Reels.
LinkedIn’s New AI Will Write Messages to Hiring Managers
LinkedIn is leveraging AI to help job seekers by introducing a feature that can write introductory messages to hiring managers. This feature is intended to make the job application process easier and more efficient.
AI: The New Frontier in the Fight Against Cancer
The Financial Times discusses how artificial intelligence (AI) is becoming increasingly vital in the fight against cancer. AI has the potential to revolutionise cancer detection and treatment, promising a new era of personalised medicine.
AI Could Replace 80% of Jobs
This Yahoo News article explores the prediction that AI could replace 80% of jobs within a few decades. The automation revolution could have profound implications for the global workforce and economy.
Google's Chatbot Engineer Quits Over AI Concerns
An engineer at Google has resigned over concerns about the company's development and deployment of AI technology. The move highlights the ethical and moral challenges AI presents.
Are Our Machines Hallucinating?
Naomi Klein delves into the unsettling possibilities of AI technology in this opinion piece. The article discusses the potential negative impacts of AI, such as deepfakes and other forms of misinformation.
The Jobs AI Won't Take Yet
This BBC Worklife article examines the types of jobs that are currently safe from the rise of AI and automation. These include roles requiring human creativity, empathy, and complex problem-solving skills.
EU Lawmakers Take First Steps Toward Tougher AI Rules
European Union lawmakers are taking steps to implement stricter regulations on AI technology. The rules aim to ensure the ethical use of AI and protect individuals' rights.
YouTube Blocking Ad Blockers on Video Platform
YouTube is reportedly taking action against ad-blocking software, which could have significant implications for user experience and advertisers alike.
Barbie Boss Beauties: Digital Collectibles as NFTs Empower Women in Web3
Mattel is releasing a series of Barbie-themed NFTs called "Boss Beauties". The initiative aims to promote diversity and female empowerment in the Web3 space.
9. Title: Shoptalk Europe 2023: Day Two Highlights
Coresight Research provides an overview of the second day of Shoptalk Europe 2023, including key insights from industry leaders and emerging retail trends.
10. Title: Why Some Web2 Companies Fail in Web3
This article explores why some traditional internet companies struggle to adapt to the decentralised nature of Web3, while others manage to succeed. It sheds light on the significant shift from centralised platforms to decentralised blockchain-based systems.
Latest on the blog:
And there you have it! ??
Thank you for reading, and always remember to keep shining bright like the brilliant star you are! See you next Friday! ??
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Student at Rajshahi University of Engineering & Technology
1 年nice
Management
1 年Wow, what an interesting and informative digital news roundup! The updates on Google's AI and Meta's new features are particularly exciting for marketers. It's fascinating to see how AI and technology continue to shape the future of business. #digitalmarketing #AIupdates #metaverse #web3
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1 年Thanks for the updates on, The Digital News Roundup ?? ?? ?? ?? ?? ??.