Google's AI Now Curates Your Local Ad Images

Update Overview

• Google has introduced an automated photo selection feature for Local Services Ads (LSA).
• Photos will be chosen from advertisers' LSA profiles to enhance ad engagement.
• The selection process focuses on images likely to improve user interaction.

Key Points

• Photo Inclusion & Ad Ranking: Photo inclusion may influence ad ranking.
• Image Recommendations: Google advises uploading 3-5 high-quality, relevant, and original images.
• Variable Photo Display: Not all ads will consistently feature photos, depending on user queries and other factors.

Impact on Advertisers

• Advertisers must consider a new variable in LSA campaigns due to automated photo selection.
• The actual impact on ad rankings is yet to be determined.
• Visual content strategies may need reassessment.

Photo Requirements & Management

• Photos must be high quality, relevant, and original.
• Copied or stolen images are not allowed.
• Advertisers can manage photos through the Profile and Budget page in their LSA dashboard.

Implications of Variable Photo Display

• Photo inclusion in ads is not guaranteed and will vary based on several factors.
• Advertisers might face challenges in maintaining consistent ad presentation.

Benefits for Local Service Providers

• Enhanced Visibility: High-quality photos could improve ad placement.
• Increased Click-Through Rates: Eye-catching visuals may boost CTR.
• Competitive Edge: Quick adopters of this feature may gain an advantage.
• Efficiency: Eliminates the need for manual image selection.

Benefits for Marketers & Agencies

• New Optimization Opportunities: Offers fresh strategies for optimizing LSA campaigns.
• Added Client Value: Agencies can guide clients in selecting effective LSA imagery.
• Data Insights: Provides new data points for tracking performance metrics.