Google’s AI image generator  to compete with Amazon, OpenAI

Google’s AI image generator to compete with Amazon, OpenAI


Google has introduced Imagen 2, now available on Vertex AI for approved users, marking the general availability of Google Cloud's text-to-image technology. This AI-driven tool empowers developers to generate lifelike images from textual cues, positioning itself in competition with top image-generating models such as OpenAI’s DALL-E 3 and Amazon’s freshly unveiled Titan Image Generator.

Setting Imagen 2 apart from other AI chatbots is its ability to render text in various languages. It currently supports Chinese, Hindi, Japanese, Korean, Portuguese, English, and Spanish, with plans to expand to more languages by 2024.

According to the company, Imagen 2 represents our pinnacle in text-to-image diffusion technology, producing top-notch, true-to-life outputs that harmonize seamlessly with the user's input. It excels in crafting incredibly realistic images by leveraging the innate distribution within its training data, as opposed to relying on preset styles.

Google claims that Imagen 2 represents a significant leap forward from its predecessor, boasting enhanced precision and image fidelity. This advancement stems from innovative training methods and an elevated understanding of text-to-image conversion. Notably, Imagen 2 showcases prowess in crafting various logo types—from brand emblems to abstract designs—and seamlessly integrating them into marketing materials.

Regarding security, Google emphasizes Imagen 2's integration with SynthID from Google DeepMind, which introduces imperceptible watermarks for image validation. The platform also implements robust safety filters to preempt the generation of objectionable content.

On Vertex AI, Imagen 2 offers developers the capability to:

  1. Produce high-caliber, lifelike images aligning with specific brand specifications.
  2. Accurately render text across multiple languages for precise messaging.
  3. Generate authentic and innovative logos tailored for businesses and products.
  4. Develop comprehensive captions and obtain informative insights on image-related queries.


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