Google’s AI Generated Lifestyle Imagery and Instagram Testimonial Ads
New creative updates to help Google advertisers generate lifestyle imagery
Google is introducing new capabilities in Google Ads to help you create and use assets that resonate with your audience.
From Storytelling to Sales: Short and Long-Term ROI of TikTok Advertising
A new Marketing Mix Modeling (MMM) study in collaboration with TikTok and 15 brands, provides fresh insights into how advertisers can leverage the platform for maximum ROI.
Instagram is launching “Testimonial ads”
Creators can write paid endorsements to a brand and their text will be visible on the desired ad.
10 Facebook Ad Types All Brands Should Test
When it comes to Facebook Ads, creative is the key driver of performance. The right creative can stop the scroll, engage your audience, and drive conversions. But what types of creatives actually work? Here are 10 Facebook Ads with creative strategies that every brand should test to boost ad performance.