Google's advancements in search, AI

Philipp Schindler

15% of Searches on Google are new everyday

Trend 1: Queries with 5 or more words are growing 1.5x as fast

Trend 2: Complex searches are made easy

Trend 3: Search Beyond Words

• 4 out of 5 expect AI to find what they are looking for (Google Lens) -

• 1 in 4 searches have commercial intent.?

• Search Videos

Trend 4: Search Beyond Answers

• Ideas
• Best places
• Activities
• Fun places to eat
• Discovery

More Creators -> More Reach -> More Engagement -> More ROI

Vidhya Srinivasan

Lead of Google Ads

2 of 3 consumers say making purchase requires more effort than ever before.

Predictive AI at work

Gen AI

AI is not a marketer

AI does not have taste, ingenuity

Ads show above and below AI overviews

• Search & Shopping Ads will be tested in AI Overviews

Sylvanus Bent III

Ads in Visual Search

• Ads for Discovery
• Conversational Ads
• Power Pair
• Shopping Ads on top of Google Lens searches

• Maximize Profit
• Loyalty Promotions

Tim Frank

Gen AI Creative Tools

Pmax Strength to Excellent

• 6% more conversions

Pmax Updates

• Reporting
• Asset level reporting
• Placement Reporting and YouTube

Nicky (Crane) Rettke

YouTube

Gmail

Discover

Demand Gen 6 Billion Users

• Only campaign type that offer lookalike segments
• Change from 1000 to 100 users
• Lesmills
• Vertical Assets
• Products feeds to Demand Gen
• Partnership Ads
• Pandora
• BK Beauty

Matt Madrigal

Product Studio

• 80% see more efficiency
• Style-Aligned Assets
• 40% of Shopping searches mention Brand name
• Brand Profile

• Automate Product Highlights
• 3d Shopping Ad Formats

Gaurav Bhaya

Google Ads Data Manager

Selin Song

Google Ads AI Essentials

Sean Downey