?? Google & Yahoo Updates: Email is changing next week.
Eman Ismail
Email strategy and copy for 6+ figure online business owners ?? Kit Paid Partner ?? Host of multi-award-winning Mistakes That Made Me podcast
Next week, Google and Yahoo are making their biggest updates to email in 20 years.
This is going to have a real impact on your business if you use email marketing – especially if you rely on it to generate revenue and clients.
There are some things you need to do to protect your email list and ensure your subscribers will still receive your emails post-February 1st.
If you don't, your emails will likely NOT be delivered to your subscribers anymore.
This. Is. Not. Optional.
So what do you need to do?
If you use email marketing in your business and you want to continue using email marketing, it is crucial that you:
(...these instructions are taken from ConvertKit's Deliverability Defined podcast...)
?? Set up a verified sending domain in your email provider
?? Set up a DMARC record if you haven't already
?? Start monitoring your spam complaint rates within Google Postmaster Tools
If you have no idea what this means, I have some resources for you.
I watched Cheryl Rerick 's FREE webinar on this topic and it was extremely helpful
领英推荐
Cheryl is a Certified Deliverability expert.
She'll give you the scoop on what Google and Yahoo are up to, what's changing (and when), and why you need to know.
If you're not sure whether you need to do anything, use this free Authentication Checker to find out.
I know this whole thing is a pain, but this really isn't optional.
It also doesn't just affect your email service provider (e.g. your MailChimp, ConvertKit, or ActiveCampaign)...
It affects everywhere you send emails from. So yes, I had to make some updates to my ConvertKit, but also to my Dubsado and Google Workspace accounts too.
You still have time!
The changes come into effect on 1st February.
Hope this helps?
Eman
PS. Subscribe to this LinkedIn Newsletter if you haven't already?
PPS. If you found this helpful, you'll love my free 35-minute email class, The Email Rules. You'll learn some actionable strategies to boost your conversions and sales through email.
Automation + Funnels | Anti-hustle biz strategist | Design a flawless customer journery |
1 年Thanks for spreading the word Eman Ismail!
?? Customer Insights & CX Strategist | Qualitative Researcher | Data-Driven Brand & Consumer Insights | 5+ Years of Turning Data into Customer-Centric Decisions
1 年Oh my gosh - thank you thank thank thank you! This is SO helpful! saving all these resources to review
Digital Marketing Manager @ Agapè Catholic Ministries | Champion for Marriage & Family Life | Driving Growth for Mission-Driven Brands
1 年Ahh, super helpful and timely advice! Thanks Eman!
Brilliant! Thank you for doing this. I've been looking for deets on the changes
Your story, my words, their attention. Brand storyteller
1 年Thanks for the update Eman Ismail