Google x Solana

Hey, it’s Marc ??

Web3 gaming is heating up. Today we will cover:

• Consumer: Visa launches a tokenized asset platform. Coach taps into Poshmark’s 80M+ users for instant resale. Williams Racing and Kraken launch the Cosmos Collection.
• Gaming: Puma doubles down on gaming. Arbitrum launches gaming chain. Google Cloud partners with Solana to launch GameShift. First gaming blockchai using Arbitrum Orbit.

Let’s dive in ??

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? Web3 & Consumer

Coach’s Instant Resale Technique

Coach partnered with Poshmark to enable “instant resale” of Coachtopia products, simplifying the resale process for customers.

Why it matters: Poshmark is a social commerce marketplace with 80M+ users.

• Launched in 2023, Coachtopia products come with a Digital ID (developed by EON), including a QR code or NFC tag that customers can scan with their smartphone to access product details and resale options.
• With this partnership, products are automatically uploaded to Poshmarkcomplete with product images, descriptions, and details, for easy resale.

Zooming in: By scanning digital IDs, both the original and secondhand owners of products can access product details and engage with Coach, potentially earning loyalty rewards or accessing services.

• Resale Data: Coach collects data on how customers interact with their products (e.g., rewards, resale, repairs), providing insights into resale behavior and secondary markets.
• Poshmark Growth: The partnership aims to attract more users to Poshmark, where Coach is already one of the most popular brands with over 16M followers.

The big picture: Circular economy is being promoted widely by brands. With this partnership, Coach has enabled easy instant reselling while fostering brand loyalty and encouraging repeat purchases among consumers.

Be smart: Digital product passports (DPPs) are becoming mandatory in the EU by 2027, requiring detailed information on product materials and origin.

Brands like Chloé and luxury consortiums such as LVMH, Prada Group, and Richemont are also adopting digital ID technology through platforms like the Aura Blockchain Consortium.

What’s next: Coach plans to expand these digital passport services across all of its products in the future, further integrating sustainability into their product lifecycle.

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More Web3 Consumer Highlights:

• Visa has launched a Tokenized Asset Platform on Ethereum, enabling banks to test tokenized assets and smart contracts. BBVA is leading the initiative with plans for a 2025 pilot. Link
• Snap unveiled major updates at its 2024 Partner Summit, including a new UI, more AI-powered recommendations, and the next version of its AR glasses. Link
• Williams Racing, in collaboration with Kraken, has launched the NFT Cosmos Collection to celebrate 100,000 Grid Pass holders. Fans can collect, trade, and even enter a contest for their collectible to appear on the FW46 rear wing in Austin. Link
• ...

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?? Brands & Gaming

Google Cloud X Solana ??

Google Cloud and Solana Labs have partnered to push Web3 gaming forward with GameShift, now available on Google Cloud Marketplace.

Why it matters: Google Cloud Platform (GCP) has 1M+ customers, making it the second-largest cloud provider by customer base size.

Be smart: Gameshift could allow corporates to tap into the booming Web3 gaming market in a much more cost efficient way.

Integrated into Solana Mobile, this could open up a massive audience for Web3 gaming.

Google Cloud’s Web3 Ecosystem:

• Includes Blockchain Node Engine, Web3 BigQuery datasets, and Web3 for Startups program.
• Provides infrastructure for game studios to use BigQuery, Pub/Sub, and Vertex AI for player insights, blockchain event data, and generative AI.

Stepping back: By 2025, over 70% of enterprise software is predicted to be procured through cloud marketplaces, indicating a significant shift towards cloud-based software within organizations.

Zooming in: GameShift simplifies blockchain integration for game developers, offering tools like wallets, game asset management, pay-in/pay-out systems, reward programs, and on-chain markets without needing blockchain expertise.

Punchline: Web3 gaming is one step closer to going mainstream.

More Gaming Highlights:

• Puma has partnered with Israeli game developer UNKJD to bring Puma-branded content to UNKJD Soccer, including special skins and tournaments. The game, set for full launch in 2025 on Solana and Base, blends sports, RPG strategy, and board game fun. Link
• Oasys, Uprising L2, and the Arbitrum Foundation have partnered to launch the first gaming blockchain using Arbitrum Orbit technology, expanding web3 gaming beyond Ethereum. This collaboration offers a secure, gas-free environment for blockchain gaming, supported by major gaming companies like SEGA and Ubisoft. Link
• Charles & Keith partnered with DRESSX to bring its "Summer's Calling" fashion collection to Roblox, offering users digital shoes and bags to customize their avatars. This collaboration allows global users to experience the brand's style in a new virtual format, highlighting the growing intersection of fashion and technology. Link
• ...

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That’s all for now, folks.

The next edition on crypto, macro & AI will follow on Tuesday.

Talk soon,

– Marc & Team

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