Google Warns - Be Wise With Your Guest Posting Campaigns
Himani Kankaria
Growth Strategies for GTM and Scale-ups | SaaS (early to unicorns), IT, B2B, eCommerce, D2C | Speaker
Today, while having a cup of coffee with one of my teammates, I was having a very interesting topic on why people are still posting content to those low-quality websites just to acquire the links. They might call it guest posting or some article linking campaigns. Whatever!
Actually, we came across an article shared on LinkedIn, in which the author had clearly attached a link towards its services in a guest article on a website with low-quality website and domain authority. And, the conversation started thereby.
Image Source: Ahref.com
And, I said, that when Google is warning again and again, people are not taking it seriously.
Low-quality content with keyword-based linking is definitely going to ruin your organic search rankings.
And, finally, I am up with what Google already did a few days back.
On 25th May 2017, Google officially warned the business owners, SEO agencies or any other affiliate marketing professionals to beware of the outcomes of publishing non-informative and near-to-duplicate content on other websites with the purpose of generating inbound links.
According to the Google, strict actions would be taken if your article violates the following rules:
Stuffing keyword-rich links to your site in your articles
Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised)
In fact, Google has also informed the webmasters to be extremely cautious while accepting any consistent requests for posting an article. Well, with this, the webmasters have the full rights to report you in the Google’s spam list here.
Read the complete story here at Google’s official blog.
Image Source: Wow-zone.com
I know, with this warning, there will be many sad faces. But, I request you all who want to gain backlinks, please be very careful while putting your links to your as well as other websites. High-quality links and thought-leadership content are something which Google will never compromise on and will go every mile to offer better user experience.
So now, it is up to you to choose - Search Engine Friendly or User-Friendly?
All the best!
Building brands that people love to work for / with
7 年You are so right about these. If only people understood that growth cannot be hacked through all these ways. Its a consistent itirative process of alinging your content team to create contents that people wants to read. I believe everything else is trivial.
Sales Predictive Software Tester / Onalytica / Engatica Top 100 Tech Social Amplifier : 2022 IIOT + IOT / 2021 AI / 2020 IIOT / 2016 AR / Interested in AI +AI Ethics +Social Media +IOT. NOT Selling / NOT Buying.
7 年Great Article Himani Kankaria !!! Very informative!!!
Growth Strategies for GTM and Scale-ups | SaaS (early to unicorns), IT, B2B, eCommerce, D2C | Speaker
7 年Warren Knight, Daniel Knowlton, Lloyd Knowlton, here, I would love to have your thoughts as well..
Helping brands become visible | Fractional CMO | Former Inc. Magazine Columnist | Celeb Interviews: Mark Cuban & Marcus Lemonis
7 年It's interesting that most of the top blogging sites allow syndication. Yet, they rank very high in Google. I think this was more of a warning for spammers. Not people writing high-level content.
Growth Strategies for GTM and Scale-ups | SaaS (early to unicorns), IT, B2B, eCommerce, D2C | Speaker
7 年What are your thoughts Mark Preston, Jan Barbosa, John White, MBA, ?? Sam Hurley ??, Rand Fishkin, Neil Patel, Katyan Roach, Paavan Solanki, Amit Panchal, Ed Leake, Krunal Patel - Google Adwords Certified ?? and many more..