Google vs OpenAI's Deep Research Showdown (And Your $200 Decision)

So I finally broke down and coughed up the $180 bucks to upgrade my OpenAI account from Plus to Pro. What put me over the edge? This insightful post by Ethan Mollick that provides a comprehensive look at what tools like Deep Research means for the future of AI.

I have been raving about Google’s Deep Research for months now. For a $20 per month subscription, It can produce a fully cited, comprehensive, industry paper within minutes from a single sentence prompt. SO impressive! So when OpenAI claimed to release something bigger and better with a whopping $200 per month price tag – I had to test it for myself. Read on to get the results and my recommendations to marketers.

In this edition of the XR/AI Marketing Brief we're covering the latest emerging technology trends for marketers including:

• è°·æ­Œ 's Deep Research vs. OpenAI 's Deep Research - What marketers need to know.
• Advanced AI Prompting Guide for Marketers - Get my comprehensive guide FREE as a thank-you for being part of my community!
• Join my MarketingProfs Friday Forum workshop Friday FEB 14th at 9:30am PT and learn the best AI B2B content ideation tools along with prompts to get you started.
• Learn How to Generate Brand-friendly Visuals with AI - Join my upcoming lightening lesson on Maven .
• The BEST of my weekly AI Marketing Brief - top stories of the month.

OpenAI vs. Google’s Deep Research: Battle of the AI Research Tools for Content Marketing

In a head-to-head comparison, I tested OpenAI’s Deep Research and Google’s Deep Research – on their ability to produce an industry paper on content marketing strategies. Here’s what I discovered about these powerhouse tools and what you need to know before coughing up $200 bucks for OpenAI’s solution.

Read the full post here: https://lisapeyton.com/battle-of-the-ai-research-tools-for-content-marketing/

Get My Advanced Guide to Prompting for Marketers

For the first time, I'm offering my advanced prompting guide FREE to my subscribers. I developed this guide as part of my course on AI for Strategic Content Marketing and it's a must-have for any marketer working with AI.

It includes fundamental prompting techniques along with all of my favorite advanced methods including meta-prompting, role-playing, chain-of-thought prompting, and many more. It also includes tool specific prompting strategies and dozens of marketing-specific templates to try.

Download the guide and happy prompting!

Join my MarketingProf Friday Forum Session FEB 14th on AI for Ideation

This Friday at 9:30am PT I'm excited to be sharing practical tips on AI for B2B marketing content ideation and brainstorming. I'll be covering the best content ideation tools along with example prompts to get you started. This online, interactive session is a free, community event and I would LOVE to see you there!

Register here: https://www.marketingprofs.com/event/52521/ai-friday-forum

Top 10 AI Stories of the Month - Best of the Weekly AI Marketing Brief

Get my weekly AI Marketing Brief delivered to your inbox or read the full versions here: https://aimarketinginsights.beehiiv.com/

• Gemini 2.0: Your New Marketing Sidekick? (Lisa Peyton) – The new AI model promises better multimodal capabilities and efficiency, but will it live up to the hype? Lisa Peyton breaks it down.
• Generative AI is Already Telling Your Brand’s Story (MarTech) – AI-generated content is out there shaping brand narratives, whether brands are involved or not. Time to take control.

• Super Bowl 2025: AI’s Role in the Big Game (Ad Age) – AI is making its mark on Super Bowl advertising, from content generation to hyper-personalized targeting.
• Deepseek’s AI Shakeup: A new open-weight AI model, Deepseek, is making waves by potentially making AI 10x cheaper. This could revolutionize content production and marketing strategies. Read more
• Allie’s 2025 AI Predictions: Top Three Priorities for Marketers AI influencer Allie outlines the critical focus areas for 2025: customer-centric AI solutions, leveraging generative AI for creative outputs, and building trust in AI-driven campaigns. Marketers, take note: it's all about aligning tech with human values. Read more
• WTF is Project Stargate? The U.S. government’s $500 billion initiative aims to push AI development into hyperdrive. While its implications are still unfolding, marketers should prepare for an ecosystem where AI capabilities skyrocket. Read the scoop
• GPT’s Personal Assistant Mode (Neuron Daily) OpenAI is turning ChatGPT into a one-stop productivity powerhouse. With new task management capabilities, marketers can seamlessly integrate content creation, scheduling, and analysis—all within one platform.
• AI Hallucinations: Why you NEED the latest models (GitHub Hallucination Leaderboard) Vectara’s leaderboard tackles AI’s infamous hallucination issue, ranking tools based on reliability. Understanding this is crucial for marketers relying on accurate AI-generated insights.
• The AI Skills Marketers Will Need by 2025 Econsultancy forecasts a job market shift where marketers proficient in AI tools and analytics will dominate. The report highlights key areas for skill-building, including machine learning basics and data interpretation. Read more.
• The AI Anxiety Antidote: A Marketer’s Toolkit MarTech’s self-care guide equips marketers with strategies to stay calm and confident while adapting to AI’s rapid changes. Practical and insightful, it’s a must-read for anyone feeling overwhelmed. Read more.

Thank You for Being Part of My Community!

Please reach out if you have any questions, comments, or thoughts on the topics covered in this newsletter. I would love to hear from you.