Google vs Facebook. Who is Driving the Bus to Your Business?

Social media is officially driving more users to your business than search.

Facebook now is the #1 driver of commerce.

Last week analytics firm Parse.ly announced that Facebook now drives more traffic to digital media websites than Google.

This is freaking historical people.

Man beat the machine!

Hey what goes on Facebook again?

Oh yeah that's right...content. Lots and lots of user generated content.

Parse.ly CTO Andrew Montalenti said "it’s clear that search has hit a kind of plateau and isn’t really growing any more as a referral source for media. Meanwhile, Facebook’s influence has “shown it’s on a continued growth trajectory.”

Tony Haile, CEO of the traffic-analytics firm Chartbeat, said that his company’s sees similar data. Major news and media sites rely more on Facebook. “When we look at all the sites over our network, a third have more Facebook traffic than Google,” he said.

I feel we are at a tipping point for content marketing and social media.

You remember the Tipping Point by Malcolm Gladwell.. you read it years ago.

Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point".

Google created the algorithm that focussed on relevant rapidly changing content and Facebook is taking it and literally boiling over.

Facebook surpassed Google as the leading source of referral traffic in June and in July was three percentage points higher, 38.2 percent to 35.2 percent.

It’s the second time in less than 9 months that Facebook has been ahead of Google in Parse.ly’s rankings.

Facebook also inched ahead last October.

Will Facebook's reign continue?

Martin Laprise, Parse.ly’s algorithms lead says, "the trend does seem to indicate that Facebook isn’t done growing yet."

He went onto explain in an interview to Marketingland, "Social media also provides another source of insight into your audience. Understanding how your audience finds and shares content through social sites will help you put your readers first, an initiative we call “reader-first publishing.”

"The more you listen to your readers and let their needs inform your decisions, the more readers you’ll attract and the more interactions with readers you will find yourself having."

So the more content you reap the more content you sow. But now the content that is being sewn is turning into honest conversions.

It's not an empty click by a disruptive ad or a bot.

It's a person who thinks and feels and influences others.

Maybe it's not all about the data.

Maybe it's all about the content.

Live Events. Social Media. Branded Content.

Take Social Media Marketing to the Next Level of Mobile Engagement with All Things Comedy.

https://allthingscomedy.com/

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https://www.dhirubhai.net/pulse/obama-wtf-podcast-tracy-hammond?trk=pulse_spock-articles