Google Updates Responsive Search Ads For More Flexibility: What Advertisers Need to Know
Tariq Mohammed
Founder of 360 OM, PPC Agency of The Year Finalist | Winners At The European Search Awards 2024 | BIMA100 CEO & Leader
Google just enhanced Responsive Search Ads (RSAs) with AI-driven asset flexibility.?
Now, dynamic headline optimisation and better visibility for high-performing content are built-in. Find out how these updates can boost your ad performance.
Recently, an in-depth FAQ addressed common questions about Performance Max. The resource clarifies key aspects of PMAX and helps advertisers scale across Google's ad platforms. Last week, Google Ads rolled out a new feature that allows you to generate high-quality image assets for your Demand Gen campaigns using Google AI.?
That’s not all. Google also announced new details on the transition from Video Action campaigns to Demand Gen which may impact your Google Ads account.
Let’s explore what’s coming and how you can make the most of these improvements.
This week’s top stories:
?? Google Updates RSAs For More Flexibility: What Advertisers Need to Know
?? Performance Max FAQs: Google Answers Top 12 Questions From Advertisers
?? Generated Assets in Demand Gen: Everything You Need To Know
?? Google Announces Key Changes to Demand Gen and Video Action Campaigns
Google Updates Responsive Search Ads For More Flexibility: What Advertisers Need to Know
Google is enhancing responsive search ads (RSAs) with AI-driven asset flexibility. These updates allow dynamic headline optimisation and greater visibility of high-performing content. Discover how these updates can boost your ad performance.
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Generated Assets in Demand Gen: Everything You Need To Know
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Google has announced major upcoming changes to Demand Gen and Video Action campaigns that may impact your Google Ads account. Discover what’s coming and learn how to make the most of these enhancements.
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That’s all for this week! ??
Thank you for reading. We’ll be back next week with fresh insights and growth strategies on PPC, paid media, and performance marketing.
See you next week,
Tariq Mohammed
AI & Automation to unlock businesses full potential ??
3 周Awesome how you've broken this down Tariq, especially the part about RSAs becoming more flexible ??