Google Updates Core Algorithm

The 3 June 2019 core update has started to rock and roll. It is the second big Google Update in 2019. The Google Update in March 2019 affected search queries that are covered by the acronym E-A-T (Expertise, The 3 June 2019 core update has started to rock and roll. It is the second big Google Update in 2019. The Google Update in March 2019 affected search queries that are covered by the acronym E-A-T (Expertise, Authoritativeness, Trust).

This time around, Google wants to be more pro-active with this kind of information and let people know in advance to avoid them only finding out after the update has occurred and then asking lots of questions.

To quote Google: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

“There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Early reports indicate that Daily Mail lost over 50% of daily search traffic and so did NFL and Vimeo. The gainers were the Mirror, the Sun, and HuffPost.

The rollout is still ongoing, so these findings are quite preliminary. It’s unclear what exactly was changed to cause certain spikes and drops, but publishers do seem to be feeling the tremors.

The world of SEO is ephemeral. In 2018 alone, Google reported incredible 3,234 improvements to search. So why is this one so significant, you might ask? Largely because it is a core update and changes the search algorithm in terms of ranking criteria that are given more significance in determining search results.

According to Sharad Agarwal, CEO of GuestPosts.biz, “Core Updates are Google Updates that do not have a clear specific focus on a certain kind of search query or particular website characteristics. Instead, they make more subtle changes ‘under the hood’. Clearly, Google is giving more importance to backlinks that are established from credible and high traffic sites. If your web pages have good links from related websites, they will rank higher than other pages that do not have these links. It is about quality, not quantity.”

Also, Google continues to reward sites that are ‘Responsive’, secure and quick to download. Content remains ‘King’ and user experience is ‘Queen’.

If you have any questions about improving your site's visibility in search and attracting more customers, Cyber Gear can perform a website audit and assist you in providing a roadmap for achieving fantastic search results.